Xbox says ‘Choice’ is the motto

Xbox series S and Xbox Series S are the two most anticipated next-gen consoles which Microsoft will be releasing this year. The consoles have been leaked and teased in various online sources.

But let’s talk about the strategy which the company incorporates to advertise its Xbox products. The next-gen consoles are an excellent piece of hardware without any doubts. But is it essential to term the product as all-powerful and world defying?

Let’s talk about Microsoft’s advertising style of its previous Xbox consoles.

It advertised its products in such a way that the product itself felt like it is going to change how we see console games. The experience which it provides was shown to be lifelike. And the console was termed as a powerhouse with unmatched performance.

The current next-gen consoles are publicized similarly. With the visuals termed to be life-like such that the sea shown in the games will pour out of the display and provide the gamers with a feel of being inside the virtual world itself.

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Xbox mammoth of a Game Pass subscription plan that provides game subscription albeit to Netflix for video games has made the Xbox performance out of reach of common consoles. In contrast, its cloud gaming service for android has eliminated the dependency of games on hardware. This new ecosystem of games stands to become the future of the gaming world.

But this time around, things are different. Rather than “power” or “performance”, the company’s big word this time is “Choice”. A choice for gamers to choose the best in the class storage device. A choice for gamers to choose the GPU that outputs life-like graphics and world defying. All these choices put together, and the answer is “a next-gen console”. This time Xbox developers are planning to attract more customers by offering them specs that give them an immersive and unforgettable gaming experience.

I, for one, don’t want my gaming experience to be determined by the console on which I play games. Rather, the games which I play should be memorable in their own right.

Whether the companies new approach work against its competitors. Let’s wait until November.


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