NAM321/6 (50 ov)
IRE
GMB
ZMB
NGA
LES
CAG
BOL
COMO
SAS
FCA
FCU
KOE
S04
M05
SVW
RBL
ELV
MOZ19
UGA23/0 (0.5/20 ov, target 20)
NZ180/5
IND181/6 (19.5/20 ov, target 181)
Ipswich1
Nottm Forest1
Alavés1
Málaga1
WA105/3 (18.5/50 ov, target 372)
NSW371/8
DEN
KUW
KENYA
QAT
SWD-W
EPR-W
TTN-W
WPR-W
BOR
WAR15/1 (2.5/20 ov)
LIONS
Limpo21/1 (2.5/20 ov)
NZ-A135/3 (41 ov)
IND-A113
DHA293/3 (84.1 ov)
RAJ
MYMS
CHATT
RAN320/5 (80 ov)
BAR
MEX-W
ARG-W
UAE
NED
PAK
ENG
IND-W
ZIM-W
AFG170/3 (34.3/50 ov, target 170)
ZIM169
SCP
HSV
ARS
EVE
Torino3
Monza2
Brest1
Nice2
Stuttgart2
Gladbach3
Al Ahli4
Al Khaleej1
Real Madrid fans who are also gamers are in for a real treat as gaming console company PlayStation have announced a term agreement with the Spanish football giants. This will see both the entities work together in collaboration to share their resources and expand the promotional capacity of the brands. It will majorly include the men’s and women’s football and basketball teams as the expansion plans.
Liliana Laporte, CEO of Sony Interactive Entertainment Iberia, was quoted as saying, “We are very happy to announce this strategic alliance between PlayStation and Real Madrid. This will maximise the efforts of both brands to provide many hours of entertainment to millions of people both in the traditional and virtual sports environments. We’re really eager to see how far we can go together in the future.”
Part of the partnership will see all PlayStation products be available to interested gamers, which includes the PlayStation Plus and PlayStation Now. The current existing model of PS4 and the to-be-launched PS5 will also be part of the agreement and become official consoles of Real Madrid. This news comes as an interesting development from perspectives of sports teams investing in technology as well as a larger cross-functional sports marketing arrangement. The special bundle consisting of a customised Real Madrid-branded PlayStation 4 Pro console, DualShock 4 wireless controller, 1 TB hard drive and a copy of EA Sports’ FIFA 21, have been released on October 9.
Earlier last year in 2019, news had been reported that Real Madrid were planning to invest significantly in gaming and eSports. This included setting up some concrete infrastructure and an eSports arena, to facilitate its gamers and practice zones. Considering that has been the trend with a few football clubs like Roma, PSG and Man City all having separate gaming entities, it is expected a leader like Real Madrid will also jump into an exciting and lucrative market.
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