ASUS (https://www.asus.com/in/), the Taiwanese technology manufacturer, has introduced its new Vivobook 14 (X1404MA) and Vivobook 15 (X1504MA) laptops to the Indian market. These models are powered by up to the Intel® Core™ 7 Series 3 Processor, which includes a dedicated Neural Processing Unit (NPU) capable of up to 17 TOPS (tera operations per second), aiming to enhance accessibility to AI-powered computing for consumers.
The new Vivobook lineup is designed to integrate AI capabilities into everyday tasks, targeting students and young professionals. The laptops emphasize intelligent performance, privacy features, and a durable, lightweight design.
ASUS : Key Specifications and Features
The Vivobook 14 and 15 models incorporate several features intended for a responsive computing experience:
* **Processor & AI:** Up to Intel Core 7 Series 3 Processor with a dedicated NPU offering up to 17 TOPS for on-device AI acceleration.
* **Design & Durability:** A thin-and-light chassis constructed to US MIL-STD-810H military-grade durability standards.
* **Privacy & Security:** An HD camera with a physical webcam shield for user privacy and an integrated fingerprint sensor for secure, password-free login.
* **Display:** Full HD IPS displays with an 84% screen-to-body ratio. TÜV Rheinland-certified eye care technology is included to reduce eye strain.
* **Audio:** ASUS-tuned SonicMaster audio system.
* **Memory & Storage:** Up to 16GB DDR5 memory and high-speed PCIe 4.0 NVMe M.2 SSD storage for faster boot times and application loading.
* **Color Options:** Available in Terra Cotta, Quiet Blue, and Cool Silver finishes.
* **Software Bundling:** Each laptop includes lifetime access to Microsoft Office Home 2024 (Word, Excel, PowerPoint) and a one-year subscription to 100GB of OneDrive cloud storage.
Arnold Su, Vice President, Consumer and Gaming PC, ASUS India, stated that the Vivobook 14 and Vivobook 15 are aimed at delivering intelligent AI experiences and dependable performance for users with dynamic lifestyles.
Pricing and Availability
The new Vivobook lineup starts at INR 75,990. Financing options, including No Cost EMI schemes and Low-Cost EMI options with repayment tenures up to 24 months, are available to make the devices more accessible. For instance, No Cost EMI options start from INR 5,066 per month.
The Vivobook 15 (X1504MA) is available across ASUS Exclusive Stores, Reliance Digital, Croma, Vijay Sales, ASUS Eshop, Amazon, Flipkart, and authorized ASUS retail partners. The Vivobook 14 (X1404MA) will be available from July 26th, starting at INR 1,07,990, through ASUS Exclusive Stores, ASUS Eshop, and authorized ASUS retail partners.
This release comes amidst a period of rapid advancement in personal computing, a trend often highlighted in the latest tech appliance news (https://technosports.co.in/).
Detailed Specifications
| Feature | ASUS Vivobook 14/ 15 (X1404/ X1504M) Specifications |
| :————- | :——————————————————————————- |
| **CPU** | Up to Intel® Core™ 7 350 Processor |
| **NPU** | Up to 17 TOPS |
| **Color** | Cool Silver/ Terra Cotta/ Quiet Blue |
| **Display** | Up to 39.62cm (15-inch) FHD IPS Display (Touchscreen optional), 16:9 aspect ratio, Anti-glare Display, 250 nits’
brightness, TÜV Rheinland-certified, 84% screen-to-body ratio. |
| **OS** | Windows 11 Home |
| **Graphics** | Intel® Graphics |
| **Main memory**| Up to 16GB DDR5 |
| **Storage** | Up to 512GB PCIe® 4.0 NVMe® M.2 SSD |
| **Connectivity**| Wi-Fi 6(802.11ax) (Dual band) 1\*1 + Bluetooth® 5.3 Wireless Card |
| **Camera** | 720p HD camera with privacy shutter |
| **I/O ports** | 1x USB 2.0 Type-A (data speed up to 480Mbps) |
| | 1x USB 3.2 Gen 1 Type-C (data speed up to 5Gbps) |
| | 2x USB 3.2 Gen 1 Type-A (data speed up to 5Gbps) |
| | 1x HDMI 1.4 |
| | 1x 3.5mm Combo Audio Jack |
| | 1x DC-in |
| **Touchpad** | ErgoSense touchpad with Fingerprint Scanner and Smart Gesture Support |
| **Audio** | SonicMaster, Built-in speaker, Built-in array microphone |
| **Battery** | 42WHrs, 3S1P, 3-cell Li-ion |
| **AC adapter** | 45W AC Adapter, Output: 19V DC, 2.37A, 45W, Input: 100~240V AC 50/60Hz universal |
| **Dimensions** | 32.49 x 21.39 x 1.79 ~ 1.79 cm (Vivobook 14 X1404MA) |
| | 35.97 x 23.25 x 1.79 ~ 1.79 cm (Vivobook 15 X1504MA) |
| **Weight** | 1.4kg (Vivobook 14 X1404MA) |
| | 1.7kg (Vivobook 15 X1504MA) |
