Monday, December 6, 2021

Netflix acquires first video game studio, ventures into mobile games

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Netflix has bought video game creator Night School Studio and has rolled out five mobile gaming titles in select European markets, the company said on Tuesday.

Netflix is looking to diversify revenue sources amid intensifying competition in the streaming space. Night School Studio, is best known for its debut game, ‘Oxenfree’, a supernatural teen thriller with a rather chilly soundtrack.

The studio’s games, which are available on Sony’s PlayStation, Microsoft’s Xbox, Nintendo Switch, and PCs, will be the first non-mobile titles in the streaming giant’s newly created video game portfolio.

Netflix stated, “Like our shows and films, these games will all be included as part of your Netflix membership-all with no ads and no in-app purchases.”

Netflix has publicly mentioned its intent to enter the gaming during its last quarterly earnings, as newer players including Disney+ and HBO Max have been rapidly gaining subscribers, intensifying competition in the streaming landscape.

Netflix CEO Reed Hastings says Investing in India is a priority for Netflix

The company had earlier said that it introduced “Stranger Things:1984”, “Stranger Things 3:The Game”, “Card Blast”, “Teeter Up”, and “Shooting Hoops” titles on Android to Netflix members in Spain and Italy.

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Poland, where the “Stranger Things” titles are already available will also get the other three titles.

“We view gaming as another new content category for us, similar to our expansion into original films, animation and unscripted TV,” the company said in its shareholder letter.

“We think the time is right to learn more about how our members value games.”

What do you think of Netflix’s venture into gaming?

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