Big theatrical deal? Done. Overseas distribution? Locked. Now producer Namit Malhotra is chasing the one prize that could make “Ramayana” the biggest non-theatrical deal machine in Hindi cinema history — its music rights.
And the number he’s chasing is eye-watering: Rs 100 crore.
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Why the Music Rights Matter So Much
With AR Rahman and Hans Zimmer composing the score, the soundtrack isn’t just background music — it’s being treated as one of the film’s biggest selling points. That’s why every major music label in the country wants a piece of it. For more deep-dive entertainment business stories like this, TechnoSports is worth bookmarking.
| Label | Reported Bid |
|---|---|
| Sony Music | Rs 70 crore (current frontrunner) |
| T-Series | Rs 60 crore |
| Saregama | In talks |
| Universal Music | In talks |
Malhotra, though, isn’t settling. He’s holding out for a number much closer to the full Rs 100 crore ask — a figure that would smash every previous record in the industry.
How It Compares to Past Deals
For context, the current benchmark is Ranveer Singh’s “Dhurandhar: The Revenge,” which locked its music rights at Rs 54 crore with T-Series. If Malhotra pulls off even the Rs 70 crore Sony offer, “Ramayana” would nearly double that record. Hit the full Rs 100 crore target, and it’s not even close.
Ramayana: The Bigger Picture
This music push comes right after “Ramayana” locked an unusual international distribution arrangement with Sony Pictures — a free-of-cost (FOC) deal where Sony invests directly in marketing instead of paying upfront. Combined with the production’s own contribution, the film’s total marketing spend is expected to touch around Rs 375 crore, a scale rarely seen for an Indian film.
With theatrical and overseas deals already locked in, the makers are clearly using every non-theatrical avenue — music included — to recover costs well before the film even hits screens.
“Ramayana: Part One,” directed by Nitesh Tiwari and starring Ranbir Kapoor and Yash, is currently set for a Diwali 2026 release. The trailer, originally expected on July 24, has been delayed with no new date announced yet.
For more exclusive box office and industry deal updates, keep following entertainment coverage on TechnoSports.
FAQs
How much is the Ramayana music rights deal expected to be worth?
Namit Malhotra is targeting around Rs 100 crore, with Sony Music currently leading bids at Rs 70 crore.
When is Ramayana: Part One releasing?
The film is currently slated for a Diwali 2026 theatrical release in cinemas.
