We’ve all been there — someone asks a question you don’t quite know the answer to, and your first instinct is to scan the room hoping a colleague bails you out. boAt’s latest campaign, “The Best Advice,” featuring Ravi Kishan, takes that painfully relatable office moment and turns it into a witty showcase for its new CREST AI, built with Google Gemini.
The film opens with a simple, dreaded question — “What’s the EBITDA update?” — and from there, chaos (and comedy) ensues.
boAt’s “The Best Advice” Campaign: Quick Facts
| Detail | Information |
|---|---|
| Brand | boAt |
| Campaign | The Best Advice (Upgrade to boAt series) |
| Featuring | Ravi Kishan |
| Technology | CREST AI, built with Google Gemini |
| Key features | CREST Ask (voice assistance), CREST Translate (25+ languages) |
| Parent company | Imagine Marketing Limited |
| Category | Smart personal audio |
Three Ravi Kishans, One Familiar Office Panic
The ad’s biggest gag is multiplying Ravi Kishan into three distinct personas — a colleague, a Gen Z intern, and a hospitality executive — each jumping in with their own take on how to handle the dreaded EBITDA question. It’s a clever way to dramatize just how chaotic and unreliable “asking around the office” can actually be, with everyone offering a different, often unhelpful, piece of advice.
That chaos is exactly the setup boAt needed to introduce its smarter alternative.
Enter CREST AI: The Real Punchline
Rather than relying on the guesswork of colleagues, the protagonist “upgrades to boAt” and gets instant, hands-free intelligent assistance directly through his earbuds. CREST AI enables conversational voice interactions through CREST Ask, while CREST Translate supports real-time multilingual conversations across more than 25 languages — positioning the device as more of an everyday assistant than just a music player.
By the end of the ad, the tables turn completely: the once-clueless protagonist becomes the one everyone turns to for answers, thanks to the AI quietly working in his ears.
More Than Just a Hardware Upgrade
boAt’s messaging here goes beyond selling another audio gadget. The brand is positioning “Upgrade to boAt” as a shift in what personal audio devices can actually do — moving from simple playback tools to intelligent companions capable of assisting with everyday tasks, communication, and even translation. It’s part of a broader industry trend where audio hardware increasingly integrates with generative AI systems like Google Gemini to deliver conversational, context-aware assistance.
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