Samsung leads Indian smartphone market share in Q3 2023 as per IDC

India’s smartphone market shipments are up 0.4% YoY, according to the International Data Corporation (IDC) Q3 2023 report.

Samsung leads Indian smartphone market share details

For the second consecutive year, Samsung leads Indian smartphone market share in Q3 2023 as per IDC. Samsung maintains its dominant position in the market, with a 16.2% share in the third quarter. Realme, at 15.1%, trails the tech behemoth closely. With respective market shares of 13.9% and 11.7%, Vivo and Xiaomi secured the third and fourth spots.

In the Indian smartphone market, OPPO held a 9.9% share, while OnePlus and POCO saw notable year-over-year growth, with 6.2% and 5.7%, respectively, according to the IDC survey. With respective share increases of 5.5%, 3.1%, and 2.9%, Apple, Infinix, and TECNO all saw modest growth. 9.8% of the market was made up of smartphone brands in the “others” category.

Below is a full list of the top 10 brands in Q3 2023 along with their market share:

• Samsung (16.2 per cent)
• Realme (15.1 per cent)
• Vivo (13.9 per cent)
• Xiaomi (11.7 per cent)
• Oppo (12.5 per cent)
• OnePlus (6.2 per cent)
• Poco (5.7 per cent)
• Apple (5.5 per cent)
• Infinix (3.1 per cent)
• Tecno (2.9 per cent)

The largest year-over-year declines were experienced by Oppo and Xiaomi, which also showed a decline in their market shares, falling by 20.2% and 32.4%, respectively. In contrast, the IDC analysis indicates that Poco and OnePlus experienced the fastest year-over-year growth rates, at 50.8% and 50.1%, respectively.

Regarding brand performance, IDC data shows that in Q3 2023, Samsung of South Korea surpassed Vivo to become the lead in the Indian smartphone market, holding a share (by volume) of 16.2%.

Even though its shipments decreased year over year, Samsung overtook Vivo for the top spot. With an ASP of US$381, up 43% year over year, Samsung had the highest of the top five brands, according to IDC. When compared to the previous year, Samsung’s shipments decreased by 12.2%, and its market share decreased from 18.5% in Q3 2022 to 16.2% in Q3 2023.