WZATCO, one of India’s fastest-growing smart projector brands, is reporting a significant spike in demand across its projector lineup in the weeks leading up to IPL 2026. Consumers aren’t waiting for the first match — they’re setting up their home theatres in advance, determined to recreate a stadium-like atmosphere in their living rooms, terraces, and housing societies.
Why IPL Is Driving Projector Sales This Year
WZATCO founder and CEO Komaldeep Sodhi noted that IPL has always been a shared experience, and that consumers are planning ahead to be match-ready from day one of the tournament. The brand is seeing clear demand across three distinct buyer segments and a notable surge beyond just metro cities.
| Buyer Segment | Preferred Model | Key Feature |
|---|---|---|
| Entry-level | WZATCO Yuva Vibe | Native 1080P, ChatGPT voice control |
| Mid-segment | WZATCO Yuva Infinity | 1200 ANSI Lumens, Google TV |
| Premium | WZATCO Yuva Horizon | 1500 ANSI Lumens, 4K input support |
The Three Models Fuelling the Surge
The Yuva Vibe is a Netflix-certified smart projector with a 180° rotatable stand and AI-powered image correction — ideal for anyone wanting a cinema feel without breaking the bank. The Yuva Infinity steps things up with official Google TV integration and ultra-bright 1200 ANSI lumens for a true smart mini theatre setup. At the top sits the Yuva Horizon, packing 1500 ANSI lumens, native 1080P Full HD resolution with 4K input support, and premium sound — built for those who refuse to compromise on the match-day experience.
Beyond Metros: India’s Tier 2 & 3 Cities Are Joining In
One of the most telling trends is geographic. Demand is growing steadily in Tier 2 and Tier 3 cities, signalling that big-screen home entertainment is no longer a metro luxury. WZATCO expects demand to peak further during high-profile matches and weekend fixtures once the tournament gets underway.
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