When the world smartphone market seems to plunge in the global pandemic, China, where the COVID-19 started, is reviving itself from the month of March. CNBC recently reported that China recorded the highest amount of iPhone sales in April than in the last three months much likely due to the launch of iPhone SE.
China is the world’s largest smartphone market and the world’s second largest economy as well. So in a country where smartphones are both exported and imported in large quantities, the trade of iPhone really matters for Apple.
The sales for iPhones in China dropped significantly by 60% year-on-year in February 2020 as Apple was forced to close its stores for a number of weeks to reduce the effect of COVID-19 and by mid of March, all the of stores in China had reopened.
As per the reports of the China Academy of Information and Communications Technology Institute, the country had a total of 40.782 million units of smartphone shipped in April itself. Whereas, 3.9 million units where iPhones according to CINNO Research which is a 160% increase in sales from March when it sold 1.5 million iPhones.
Undoubtedly, the sales of the new budget iPhone SE plays a significant role in such massive sales which became available in the latter half of April. In China, the iPhone SE starts at 3,299 Yuan ($464) in the mainland.
The CINNO Research confirmed that the iPhone SE accounted for 24% of all of Apple’s 3.9 million iPhone sales in April even though being available for a short time of the month.
Being a technologically advanced country, China is demanding more 5G smartphones which are being manufactured by the likes of Huawei, Xiaomi, Oppo, Vivo, Realme and OnePlus. So, to stay in the competition in China, Apple needs to come up with 5G capable smartphones soon in the country i.e. the upcoming iPhone 12 series.
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