Spies, secrets and slow-burn romance make for a powerful opening act. On October 10, tvN’s new drama 100 Days of Deception kicked off with ratings that no other tvN weekend drama has matched this year.
100 Days of Deception: The Premiere Numbers
According to Nielsen Korea, the first episode averaged a 5.3 percent nationwide rating. That’s the highest premiere rating of any tvN Saturday-Sunday drama in 2026, and it made the show the most-watched cable program of any kind on Saturday. The spy romance stars Kim You Jung and GOT7’s Park Jinyoung.
Saturday Ratings Snapshot
| Drama | Network | Nationwide rating |
|---|---|---|
| Doctor X (Ep. 2) | SBS | 14.9% |
| Love on the Menu | KBS 2TV | 14.7% |
| 100 Days of Deception (Ep. 1) | tvN | 5.3% |
| A Love Other Than Yours (mid-run finale) | KBS 2TV | 2.3% |
| Fly High Butterfly | JTBC | 1.7% |
| Dive into You (Ep. 5) | Channel A | 0.3% |
Why 5.3% Is a Big Deal?
Cable dramas usually pull lower numbers than terrestrial broadcasters, so a 5.3 percent premiere is a strong sign for tvN. Beating every other tvN weekend premiere this year suggests the pairing of Kim You Jung and Park Jinyoung, plus the spy-romance premise, has plenty of curiosity behind it. The real test, as always, is whether episode two holds or grows.
The Competition
Terrestrial TV still dominated the night. SBS’s new medical noir Doctor X rose significantly for its second episode and became Saturday’s most-watched program overall at 14.9 percent. KBS 2TV’s Love on the Menu landed a close second at 14.7 percent.
Other Dramas on the Board
KBS 2TV’s A Love Other Than Yours wrapped up the first half of its run at 2.3 percent. Meanwhile, JTBC’s Fly High Butterfly rose to 1.7 percent for the night, and Channel A’s Dive into You earned 0.3 percent for its fifth episode.
What to Watch Next Weekend?
Keep an eye on three things:
- Retention: Does 100 Days of Deception stay above 5 percent in its second episode?
- The ratings race: Can it narrow the gap with the 14 percent shows?
- Word of mouth: Spy romances often build through twists, so growth is possible.
We’ll update this post when the next ratings arrive.
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FAQs
1. What was 100 Days of Deception’s premiere rating?
It averaged 5.3% nationwide, the highest tvN weekend drama premiere of 2026.
2. Who stars in 100 Days of Deception?
Kim You Jung and GOT7’s Park Jinyoung lead the spy romance.
