A big name doesn’t always mean a big ranking. This month’s girl group brand reputation list proves that buzz, fan engagement and online conversation can lift a younger act above some of K-pop’s biggest veterans.
What Are Brand Reputation Rankings?
The Korean Business Research Institute releases these monthly rankings by analysing big data on consumer participation, media coverage, interaction and community indexes. This month’s list uses data collected from September 11 to October 11.
October 2026 Girl Group: The Top 5
| Rank | Group | Brand reputation index | Change since last month |
|---|---|---|---|
| 1 | RESCENE | 9,637,135 | Up 13.49% |
| 2 | IVE | 4,679,810 | Up 15.78% |
| 3 | BLACKPINK | 4,168,516 | Not reported |
| 4 | Red Velvet | 2,981,323 | Up 25.22% |
| 5 | aespa | 2,591,159 | Up 19.14% |
RESCENE’s Commanding Lead
RESCENE stayed at No. 1, and the gap is huge: their score is roughly double IVE’s. Their keyword analysis featured their fandom name, REMINE, while top related terms included “perform,” “advertise” and “root for.” The group’s positivity-negativity analysis showed 96.37 percent positive reactions, which is a strong sign of goodwill around the group.
Biggest Movers
Red Velvet posted the biggest jump among the top five at 25.22 percent, followed by aespa at 19.14 percent and IVE at 15.78 percent. IVE also climbed into second place, so it’s been a good month for steady, consistent growth.
Ranks 6 to 10
| Rank | Group |
|---|---|
| 6 | LE SSERAFIM |
| 7 | TWICE |
| 8 | KiiiKiii |
| 9 | Hearts2Hearts |
| 10 | i-dle |
The Rest of the Top 30
Rounding out the list, in order: Girls’ Generation, OH MY GIRL, ILLIT, izna, WJSN, UNIS, H1-KEY, ITZY, FIFTY FIFTY, MAMAMOO, TUIDE, Apink, NMIXX, fromis_9, BABYMONSTER, STAYC, MEOVV, tripleS, I.O.I and KISS OF LIFE.
How to Read These Rankings?
These lists measure online reputation and engagement, not sales or popularity in the general public. A group with an active fandom, fresh promotions and lots of media buzz can climb quickly, which explains how rookies and veterans can sit side by side. Treat the rankings as a snapshot of this month’s conversation, not a verdict on any group’s overall success.
Want more K-pop updates? Browse our latest K-pop news, check upcoming comeback schedules, and explore trending music stories on Technosports.
FAQs
1. Who is No. 1 in the October 2026 girl group brand reputation rankings?
RESCENE, with a brand reputation index of 9,637,135.
2. How are brand reputation rankings calculated?
They use big data on consumer participation, media coverage, interaction and community indexes from September 11 to October 11.
