Thursday, December 9, 2021

Carl Pei, CEO of Nothing, alleges a competitor was attacking its Supply Chain for the ear(1)

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Shortly after his departure from OnePlus, Carl Pei went forth and founded his company Nothing, the first step in cementing the brand name was with a product launch, which was a pair of in-ear earphones called the ear(1).

While the name might be absurd for some, Pei says that the journey has been exciting nevertheless, but now without a struggle, as the CEO of Nothing mentions that while in the midst of launching its first product, a competitor was attempting to disrupt its supply chain.

NOTHING teases a bizarre design of its True Wireless Earbuds

In his blog post, Pei talks about how he received a ton of orders when the ear(1) was announced officially. Initially, Nothing received 320,000 orders but shipped a total of 180,000, as supply was still catching up with demand.

The company’s total forecast is 600,000, and he compares these numbers with the first iPad, which shipped an estimated 400,000 units. At OnePlus, Pei had a prominent position, but leaving an already established name to venture out on your own and start a company from scratch comes with its own share of risks.

Pei later says in the blog post that he wants to thank his community, his team, and investors for believing in him and Nothing. He also says that the journey was far from an easy one, as he claims that an unnamed competitor was attempting to disrupt the supply chain.


” I won’t lie and say it’s all been easy. We’ve juggled building a 158 person team, creating the brand, launching a first product, while making sure we have the rocket fuel ($74 million+ in funding) to do all that. I’m proud we did all this in the midst of a pandemic with large parts of the team unable to collaborate in person, and in the midst of global supply chain disruptions. To add to the fun, we’ve also had a major incumbent attacking us in the supply chain trying to block our access to key components. We should take that as a sign of respect.”

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If you have an idea as to which competitor Carl Pei is referring to here, do let us know! After the ear(1), Nothing has set its sights on the smartphone market, with the company’s first model reportedly arriving next year.

Source: Nothing Community

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