Samsung is one of the biggest companies worldwide and it delivers products across the tech market. and as such, it values its global brand the most as it serves as a brand’s recognition and perception among consumers and people in general around the world. Reports have suggested that the company spends millions and even billions in marketing and brand building that helps their brand equity and makes it even better.
However, being one of the best companies in existence and also being one of the largest brands in the world, Samsung’s position in the top 100 brands across the world has fallen a bit as compared to the last year.
According to the latest reports submitted by the British market researcher Kantar, Samsung’s rating in the list of the top 100 most valuable global brands. The report stated that the total value of all brands combined has increased by 42%, reaching over $ 7 trillion.
According to the research, the e-commerce giant, Amazon remains the most valuable brand globally and has grown by 64% to reach the brand value of $684 billion this year alone. Samsung is still a part of the top 100, however, despite being an amazing brand, it did not climb up the ranks of the top 10 this time around.
Samsung is currently sitting on the 42nd most valuable brand globally and it lost two places on the list since last year when it was on the 40th rank. The research report submitted states that the company has a brand value of around $46.8 billion.
However, it’s also a fact that dropping to two spots below is not necessarily a bad thing for Samsung. As because the company has performed extremely well in the market, despite the pandemic. And the entry of 13 new companies in the list means that new companies are emerging with better business in other market sectors. Nvidia being a prime example with its blooming graphics cards business.
If you look at the countries, then the United States remains the largest contributor to the list of brands with 74 companies from the U.S. in a list of 100 companies.