Realme was the fastest-growing smartphone brand in China in Q1 2021. Realme’s growth rate was increased significantly. The china phone market is undergoing changes ever given that Huawei changed into banned by America. At the start, the telecom massive’s market proportion grew due to improved patriotism.
Since Huawei’s mobile phone business has been trapped, the smartphone market has begun to change significantly. According to the latest data report released by the well-known market research organization Counterpoint Research, from the fourth quarter of 2020 to the first quarter of 2021, the pattern of China’s smartphone market has changed significantly, with Realme becoming the biggest dark horse.
On May 21, Counterpoint Research released a report stating that China’s smartphone market grew by 5% in the first quarter of 2021, with sales of Realme smartphones increasing by 82% month-on-month and 451% year-on-year. The growth rate is far ahead of other domestic mobile phone brands.
It is worth noting that the Realme brand has only returned to the domestic market in the past two years, so its market share is still small. Although it has increased by 451% year-on-year, it ranks in the top 7 of the Chinese smartphone market as a whole. However, at the current growth rate, the Realme brand still has a lot of room for growth in the future.
Realme has fastest growth rate in China in Q1
Senior analyst yang wang of Counterpoint says that Realme’s fulfillment lies in its effective advertising and marketing strategy. The emblem’s merchandise centered at finances-aware gen z clients, who select premium capabilities for social media, images, and gaming. Better know-how of its clients helped Realme to turn out to be the quickest emblem to hit 50 million shipments remaining 12 months.
In the opinion of Counterpoint Research analysts, Realme’s success stems from the strong performance of terminal 5G devices such as Q2, V3, V5, and V15. These 5G devices are very competitive in the entry-level market due to their extremely high-cost performance and are well-received by Generation Z. Consumer’s favorite.
This type of mobile phone has advanced features and configurations that are sufficient to satisfy young consumers in terms of photography, social networking, and games, and the price is low, and Realme’s unique youthful marketing strategy also caters to this group.
In addition to Realme, OPPO and Vivo also lead Apple’s -2% with growth rates of 42% and 35%, respectively. In general, the current domestic smartphone market is in a comprehensive reshuffle stage, and the market structure has not stabilized yet.