15.6 C

Realme’s growth increased by 451% in China’s smartphone market in Q1 2021

Realme was the fastest-growing smartphone brand in China in Q1 2021. Realme’s growth rate was increased significantly. The china phone market is undergoing changes ever given that Huawei changed into banned by America. At the start, the telecom massive’s market proportion grew due to improved patriotism.

Since Huawei’s mobile phone business has been trapped, the smartphone market has begun to change significantly. According to the latest data report released by the well-known market research organization Counterpoint Research, from the fourth quarter of 2020 to the first quarter of 2021, the pattern of China’s smartphone market has changed significantly, with Realme becoming the biggest dark horse.

On May 21, Counterpoint Research released a report stating that China’s smartphone market grew by 5% in the first quarter of 2021, with sales of Realme smartphones increasing by 82% month-on-month and 451% year-on-year. The growth rate is far ahead of other domestic mobile phone brands.

It is worth noting that the Realme brand has only returned to the domestic market in the past two years, so its market share is still small. Although it has increased by 451% year-on-year, it ranks in the top 7 of the Chinese smartphone market as a whole. However, at the current growth rate, the Realme brand still has a lot of room for growth in the future.

- Advertisement -TechnoSports-Ad

Realme has fastest growth rate in China in Q1

Senior analyst yang wang of Counterpoint says that Realme’s fulfillment lies in its effective advertising and marketing strategy. The emblem’s merchandise centered at finances-aware gen z clients, who select premium capabilities for social media, images, and gaming. Better know-how of its clients helped Realme to turn out to be the quickest emblem to hit 50 million shipments remaining 12 months.

image 66 Realme's growth increased by 451% in China's smartphone market in Q1 2021

In the opinion of Counterpoint Research analysts, Realme’s success stems from the strong performance of terminal 5G devices such as Q2, V3, V5, and V15. These 5G devices are very competitive in the entry-level market due to their extremely high-cost performance and are well-received by Generation Z. Consumer’s favorite.

This type of mobile phone has advanced features and configurations that are sufficient to satisfy young consumers in terms of photography, social networking, and games, and the price is low, and Realme’s unique youthful marketing strategy also caters to this group.

- Advertisement -TechnoSports-Ad

In addition to Realme, OPPO and Vivo also lead Apple’s -2% with growth rates of 42% and 35%, respectively. In general, the current domestic smartphone market is in a comprehensive reshuffle stage, and the market structure has not stabilized yet.

Also Read:


Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Astitva Patle
Astitva Patle
Content writer with have a experience of more than 1 and a half year in this field. If you like my content and wanna give me opportunity then please contact at [email protected]



Related Stories

More from author

iQOO 9 series could come in India in Q1 2021 with Snapdragon 8 Gen 1

iQOO the Vivo’s sub-brand has unveiled the iQOO 8 and iQOO 8 Pro smartphones in China in the month of August this year. Both...

Apple Music 2021 Top Charts are here: Check all the highlights

Apple Music Top 100 charts 2021 list is in front of us. BTS's Dynamite band from South Korea is the most-streamed song in 2021...

Samsung dominates the Global Foldable smartphone market with 93% Share

The global foldable phone market seems to have reached new heights in Q3 2021, at the same time when Samsung unveiled the Galaxy Z Fold...

Xiaomi 12 will be the first smartphone powered by Snapdragon 8 Gen 1

Xiaomi is working on its new flagship device and it can be anticipated to launch in December during a launch event. The Xiaomi 12 and Xiaomi 12X flagship handsets will be launched in China first and also it'll make its debut in other requests. In a recent tweet,...