As far as overall iPhone sales go for the second quarter of 2021, the iPhone 12 series are steamrolling the U.S. market, according to the latest research. This data comes just days before Apple expected Q2 2021financial earnings.
Once Again, the iPhone 12 mini was the Worst-Selling iPhone 12 Model for This Quarter
Out of all the iPhone 12 models, the 6.1-inch one was the most popular, followed by the iPhone 12 Pro Max and iPhone 12 Pro. Once again, we saw the iPhone 12 mini end up being the least favorite, revealing that the U.S. market is not the best for compact-sized handsets. Apple is not expected to release a ‘mini’ version next year. Furthermore, even the less expensive iPhone XR and 2020 iPhone SE outsold the iPhone 12 mini.
Josh Lowitz, co-founder of the Consumer Intelligence Research Partners (CIRP) said, “In the first full quarter of availability, we now see how consumers prefer the full-size iPhone 12 and 12 Pro models, and legacy iPhone 11, avoiding iPhone mini and SE. The iPhone 12 models, including the base, Pro, and Pro Max, all garnered decent share, divided relatively equally among them, including the highest-priced iPhone 12 Pro Max with 20% of sales.
This improved on how the iPhone 11 Pro Max models performed a year ago when it accounted for 13% of sales. Still, iPhone 11 actually had the largest share of any single model, suggesting consumers find its price point and form factor attractive. iPhone 12 mini and SE had the smallest shares of all models, and both decreased share relative to the December 2020 quarter.”
What is interesting and impressive about this data is that despite being released in 2019, the iPhone 11 continues to sell well. According to CIRP’s statistics, it garnered a 24 percent market share and was the most popular model in the second quarter.
We might see that the iPhone 13 mini, which is expected to arrive in September, along with three other models, will achieve the same popularity as the iPhone 12 series. This means that the larger iPhone 13 models will attain the majority of sales. Reportedly, compared to the iPhone 12 lineup, Apple is eyeing a high demand for the upcoming series, so some customers may hold off on their purchase in anticipation of the newer handsets.
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