Zupee, one of India’s leading online skill-based gaming platforms, today announced a partnership with popular entertainer Kapil Sharma. The partnership will see Sharma become the brand ambassador for Zupee’s flagship product, Ludo.

Zupee, a skill-based gaming platform adds Kapil Sharma as the brand ambassador, and announces a new campaign ‘India Ka Apna Game’

Ludo is a classic Indian board game that has been enjoyed by generations. Zupee’s Ludo app is a modern take on the game, with enhanced graphics and gameplay. The app has been downloaded by over 100 million users and is one of the most popular online games in India.

Zupee Partners with Kapil Sharma to Celebrate the Joy of Ludo

The partnership with Sharma is a natural fit for Zupee. Sharma is a household name in India and is known for his wit and humor. He is also a passionate gamer and has a large following among the gaming community.

As part of the partnership, Sharma will appear in a series of TV commercials and digital ads for Zupee’s Ludo app. The ads will highlight the fun and excitement of playing Ludo with Zupee.

“We are excited to partner with Kapil Sharma,” said Dilsher Singh Malhi, CEO and Founder of Zupee. “Kapil is a true entertainer and his love for gaming makes him the perfect ambassador for our brand. We believe that this partnership will help us to further grow our user base and reach new audiences.”

“I am delighted to be partnering with Zupee,” said Kapil Sharma. “I have always been a fan of Ludo and I am excited to be a part of this campaign that celebrates the joy of the game. I believe that Zupee’s Ludo app is the best way to play this classic game and I am confident that this partnership will be a success.”

The campaign will launch on June 30th and will run across TV, digital, and social media.