Duolingo’s Marketing Strategy: How an Unhinged Owl Built 1.7M TikTok Followers
Duolingo’s mascot is a giant green owl with a slightly unhinged personality, and it has become one of the most...
Tag: Social media marketing
SEPTEMBER 22ND 2026
Zomato’s Social Media Marketing Strategy: The Twitter Voice Other Brands Copy
Zomato doesn’t sound like a food delivery company on Twitter (now X) — it sounds like a friend who’s a...
SEPTEMBER 20TH 2026
Spotify Wrapped’s Marketing Strategy: How 200M Users Became the Ad Campaign
Spotify Wrapped: Every December, Spotify turns its own listening data into the internet’s biggest unpaid ad campaign. Spotify Wrapped costs...
MARCH 7TH 2022
The 3 Secret Tools That Should Be In Every Marketers Box-Of-Tricks
All businesses want is to sell their product or services, grow their brand, and bring in enough revenue to cover...