Nothing’s Marketing Playbook: How Carl Pei Built a $1.3 Billion Brand
When Carl Pei left OnePlus in 2020, most people expected another Android phone brand chasing spec sheets. Instead, Nothing built...
Category: Business
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SEPTEMBER 22ND 2026
CRED’s Marketing Strategy: How Absurdist Ads Cut Its Acquisition Costs by 40%
CRED built one of India’s most talked-about fintech brands not by explaining what it does, but by refusing to. Its...
Duolingo’s Marketing Strategy: How an Unhinged Owl Built 1.7M TikTok Followers
Duolingo’s mascot is a giant green owl with a slightly unhinged personality, and it has become one of the most...
boAt’s Marketing Strategy: How a Celebrity-Studded Playbook Built a 32% Market Share
boAt turned budget wireless earphones and speakers into one of India’s biggest consumer electronics brands by treating celebrities not as...
OnePlus’s $300 Marketing Budget: How Invite-Only Scarcity Sold a Million Phones
In 2014, a little-known Chinese startup called OnePlus launched a flagship-killer phone with a marketing budget widely reported at around...
Zomato’s Social Media Marketing Strategy: The Twitter Voice Other Brands Copy
Zomato doesn’t sound like a food delivery company on Twitter (now X) — it sounds like a friend who’s a...
Apple’s Shot on iPhone Campaign: How 100,000 User Photos Became a Decade-Long Ad
Apple’s “Shot on iPhone” campaign didn’t hire a single professional photographer for its billboards — it hired its own customers....
SEPTEMBER 20TH 2026
Spotify Wrapped’s Marketing Strategy: How 200M Users Became the Ad Campaign
Spotify Wrapped: Every December, Spotify turns its own listening data into the internet’s biggest unpaid ad campaign. Spotify Wrapped costs...
JULY 13TH 2026
Navbharat Niwas: Why India’s Next Big Real Estate Boom Is Happening In Growth Corridors
Everyone’s still chasing property in the big cities. Meanwhile, a quieter shift is unfolding in the towns connecting them —...
JUNE 30TH 2026
SMBC Doubles Down on India’s Fintech Future With $12–15 Million Follow-On Bet
When an investor keeps writing checks to the same companies, it’s usually a sign they’ve seen something work. SMBC Asia...