Star, Sony and Zee goes off-air in protest against Cable operators over New Tariff Order 3.0

Following the implementation of the New Tariff Order 3.0, three of India’s largest media companies, Star, Sony, and Zee, have abandoned cable platforms. This move has shook the Indian media landscape, depriving many viewers of access to popular TV channels in the form of a black screen on the television.

The NTO 3.0 was implemented on February 1 of this year, and broadcasters increased their prices by 10 to 25%. However, the new pricing structure has resulted in disagreements between media companies including Star, Sony and Zee and local cable operators, with many channels being removed from the air due to pricing differences.

The dispute between Star, Sony, and Zee and cable operators revolves around channel pricing.

The media companies argue that the new pricing is necessary to maintain their revenue, whereas cable operators argue that the new regulations have increased their costs, and because Indian consumers are price sensitive, they are afraid of passing the cost on to them due to disconnections.

Many viewers have lost access to popular TV channels as a result of the decision to abandon cable platforms. The absence of popular channels such as Star Plus, Zee TV, and Sony Entertainment Television has disappointed fans of popular shows and sporting events.

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