Samsung and Prime Video collaborate to bring The Lord of the Rings: The Rings of Power in 8K

Collaboration delivers exclusive 8K and early access content to Samsung Neo QLED 8K TVs and displays in stunning detail from the screening room to the living room

Samsung Electronics Co., Ltd., the world’s leading TV manufacturer for 16 consecutive years, today announced a collaboration with Prime Video that offers fans the opportunity to experience exclusive 8K content from the much anticipated The Lord of the Rings: The Rings of Power series only on Samsung’s cutting-edge screens.

Before the September 2nd series premiere on Prime Video, Tolkien fans and newcomers alike also get early access to exclusive content only with Samsung. From 25th August, in New York City, Samsung has been hosting an exclusive sneak peek screening event featuring 25 minutes of content from the series’ first two episodes on its three-story LED video wall at Samsung 837 — its flagship experience center. Since Thursday last week, dynamic creative from the series have debuted on Samsung’s landmark LED digital screens overlooking New York City’s Times Square, London’s Piccadilly Circus and Milan’s Piazza del Duomo.

Samsung is the first to offer series content in 8K resolution through a custom sneak peek with exclusive scenes. Viewers have the opportunity to experience the epic journey in unimaginable depth and detail on Samsung Neo QLED 8K TVs and “The Wall” 8K Micro LED displays. Opportunities for fans to access the exclusive 8K trailer will be announced soon.

“Collaborations such as this mark a major milestone in bringing 8K – the most premium display technology – to the forefront for viewers,” said Simon Sung, Executive Vice President and Head of the Sales & Marketing Team of the Visual Display Business at Samsung Electronics. “For the first time, fans can experience the stunning imagery of The Lord of the Rings: The Rings of Power on Samsung Neo QLED 8K TVs.”

“When considering how to immerse our global fans in the world of The Lord of the Rings: The Rings of Power, Samsung’s exceptional technology and screens felt like a natural fit,” said Andrew Bennett, Vice President of Global Device Partnerships at Prime Video. “Samsung’s depth, detail, and incredible passion for the series has started us on an amazing journey together – one we can’t wait for audiences to experience.”

The leader in the development of 8K display technology, Samsung’s Neo QLED 8K series TV’s deliver the most immersive home entertainment experience available today. Whether it’s the stunning vistas of Khazad-Dûm, the majestic forests of the elf-capital Lindon, or the breathtaking island kingdom of Númenor, fans can experience the Second Age of Middle-earth in pristine 8K resolution thanks to Samsung’s Neural Quantum Processor 8K while being enveloped in the action thanks to Dolby Atmos and Object Tracking Sound – a Samsung technology that follows the action on the screen.