Samsung Slices Apple in Half in New Foldable Ad, Claims It Is ‘Years Ahead’

Samsung has taken another playful swipe at Apple with a new advertisement for its foldable smartphones, using a sliced apple to deliver a pointed message to its biggest rival. The campaign highlights Samsung’s years of experience in the foldable phone market as Apple moves into a category the South Korean company has helped shape since 2019.

The video, shared by tech tipster Ice Universe on X, ends with a bold slogan: “Years ahead in Foldables.” More than a simple product promotion, the advertisement underlines Samsung’s confidence in its foldable technology and its intention to defend its position as competition from Apple intensifies.

Samsung Uses a Sliced Apple to Take a Dig at Apple

The advertisement’s central idea is straightforward. A green apple is sliced in half, with the two pieces representing a foldable design that does not quite come together as intended. Samsung’s Galaxy Z Fold 8 then enters the picture, positioning the company’s device as the more refined alternative.

The visual reference is difficult to miss. By turning Apple’s own fruit-inspired branding into the centrepiece of the joke, Samsung makes its message clear without relying on a lengthy comparison or a direct verbal attack.

The campaign follows Samsung’s familiar marketing strategy of using humour and competitive comparisons to draw attention to differences between Galaxy devices and iPhones.

‘Years Ahead in Foldables’: Samsung Highlights Its Experience

Samsung introduced its first Galaxy Fold in 2019, beginning a journey that has seen the company refine foldable displays, hinge mechanisms and overall device designs across successive generations.

That experience is central to the message behind the latest advertisement. Rather than simply promoting a particular phone, Samsung is emphasising the time it has spent developing and improving foldable hardware.

Apple’s entry into the category brings a new competitor into a market where Samsung already has an established product lineup. The latest campaign suggests that Samsung wants consumers to consider more than a device’s launch-day specifications when comparing the two brands.

However, experience alone does not determine which foldable phone is better for every user. Durability, software optimisation, cameras, battery life and long-term reliability will also influence buying decisions.

Galaxy Z Fold 8 vs Apple’s Foldable iPhone

Samsung’s latest promotional push also highlights the physical design of its foldable phone. According to the comparison described in recent coverage of the advertisement, Samsung claims the Galaxy Z Fold 8 is 1.6mm thinner and 53 grams lighter than Apple’s foldable iPhone, referred to as the iPhone Duo.

These figures are Samsung’s promotional claims, rather than an independent assessment of overall product quality. Nevertheless, thickness and weight are important considerations for foldable phones, which must balance a large internal display with portability.

The comparison also reflects how the foldable market is evolving. As more major smartphone brands compete in the category, manufacturers will need to demonstrate meaningful improvements in design, usability and durability to stand out.

Samsung and Apple’s Foldable Rivalry Is Heating Up

The advertisement is the latest chapter in Samsung’s long-running rivalry with Apple. Samsung has previously used social media posts, billboards and promotional videos to poke fun at Apple’s product decisions, often timing its campaigns around major iPhone announcements.

Apple’s arrival in the foldable segment gives that rivalry a new dimension. Samsung now has an opportunity to use its experience to distinguish its products, while Apple can draw on its own hardware, software and ecosystem strengths to attract customers.

Ultimately, the competition will be decided by the devices people use, not just the advertisements they watch. Samsung’s “Years ahead in Foldables” slogan is a confident statement, but real-world performance and customer experience will determine how convincing that message proves to be.

For now, Samsung has made its position clear: it believes years of development give Galaxy foldables an advantage, and it is happy to make that argument with a little humour at Apple’s expense.

Source: Ice Universe on X

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