TagMango and ClickFunnels launch Backstage Pass — a live-first creator

TagMango and ClickFunnels launch Backstage Pass — a live-first creator platform that helps creators ditch algorithms, own their audiences and monetise directly through Passes and Drops.

TagMango and ClickFunnels Launch Backstage Pass to Help Creators Own Their Audiences Beyond the Algorithm

Every creator knows the feeling. You’ve spent years building an audience — posting consistently, growing your following, showing up every day — and then the algorithm changes, and suddenly nobody sees your content anymore.

Backstage Pass is built to end that dependency for good.

Announced at Funnel Hacking Live in Las Vegas, TagMango — the Y Combinator-backed creator monetisation platform — and ClickFunnels — the sales-funnel giant whose users have generated more than $11 billion in sales — have jointly launched Backstage Pass: a live-first creator platform designed to give creators a space the algorithm simply cannot control.

With the US as its initial market and India to follow, Backstage Pass arrives at a critical inflection point in the creator economy — one where the gap between social reach and audience ownership has never been wider.

The Problem Every Creator Faces Right Now

Social platforms have fundamentally changed. What was once a follower-led feed has become an interest-based discovery engine — meaning a follow no longer guarantees reach. A creator with a million followers may struggle to consistently reach even a fraction of them organically.

Simultaneously, AI is making pre-recorded content cheaper and easier to produce than ever, flooding every platform with generated material and making it harder for authentic creator voices to stand out.

Backstage Pass addresses both challenges at once: by putting live interaction at the centre of the creator experience, it creates something AI cannot replicate — genuine, real-time human connection — while giving creators a direct path from social reach to an audience they own, engage and monetise on their own terms.

How Backstage Pass Works

The platform is built around a deceptively simple but powerful workflow.

Creators go live across Instagram, YouTube, Facebook and other connected platforms for the first 15 minutes — reaching their existing social audiences where they already are, with followers notified through push notifications, email and SMS. At the right moment, creators bring the audience backstage: into a direct, creator-led space that exists entirely outside the algorithm.

Every session is automatically saved as an Encore — with the original chat and reactions preserved — so the value of each live doesn’t disappear when the stream ends. AI then identifies key moments from the session and automatically generates short-form clips ready for social media redistribution.

Backstage Pass: Platform Features at a Glance

Two Ways to Monetise: Passes and Drops

Backstage Pass builds direct monetisation into the platform from day one — no brand deals required, no algorithm-dependent ad revenue.

Passes allow creators to offer subscription or one-time access to their live sessions and communities, building predictable, recurring revenue directly from their most engaged fans.

Drops introduce live social commerce into the mix — enabling limited-time, limited-quantity product or content releases tied directly to live sessions, creating urgency, exclusivity and real commercial value from every stream.

Together, Passes and Drops give creators a monetisation toolkit that rewards authentic live engagement rather than passive content consumption.

The Partnership Behind the Platform

TagMango and ClickFunnels bring genuinely complementary strengths to Backstage Pass. TagMango works with over 10,000 creators and has reached more than 15 million users, with deep expertise in the Indian creator economy. ClickFunnels brings a community of over 150,000 customers and more than 3,500 Two Comma Club entrepreneurs — operators who have each generated over $1 million through the platform.

TagMango will lead expansion across the Indian subcontinent. ClickFunnels will drive growth across the US and international markets.

Divyanshu Damani, Co-founder of TagMango and Backstage Pass, captured the platform’s core thesis: “As more of what people watch becomes AI-generated, showing up live is what will separate a real community from an audience. Backstage Pass gives creators a space the algorithm can’t control.”

Russell Brunson, Co-founder of ClickFunnels and Backstage Pass, framed the bigger picture: “The next phase of the creator economy is about ownership. Creators should control the audiences and businesses they build. By combining live experiences, audience ownership and AI, we are giving creators a more powerful way to turn attention into lasting relationships and businesses.”

The Road Ahead

In its first six months, Backstage Pass aims to bring 1,000+ creators onto the platform across India and the US, while deepening its AI capabilities to further improve audience ownership and monetisation. The goal is clear: build Backstage Pass as the essential layer between social platforms and creator-owned audiences — the place where attention becomes community, and community becomes business.

Backstage Pass is live now for creators in the US, with India expansion underway. Creators ready to own their audience can explore the platform and sign up at the official Backstage Pass channels.

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