Crunchyroll has released the second ad film from its India brand campaign ‘Ready to Anime?’, starring Rashmika Mandanna and Shubman Gill. Building on the first film that premiered during the ICC Men’s T20 World Cup, this new spot taps into one of the most universally relatable anime fan feelings — the heartbreak of finishing a beloved series.
What the New Ad Is All About
In the ad, Shubman calls Rashmika late at night in distress after completing an anime series, only to be reassured that on Crunchyroll, one ending simply means another adventure is ready to begin. The campaign highlights titles from Crunchyroll’s catalogue including Black Clover, BLUE LOCK, and ONE PIECE — three of anime’s biggest global hits.
| Campaign Detail | Info |
|---|---|
| Campaign Name | Ready to Anime? |
| Ad Film | Second in the series |
| Stars | Rashmika Mandanna, Shubman Gill |
| Conceptualised By | Tilt Brand Solutions |
| Produced By | StudioQ (Quotient Ventures) |
| Distribution | CTV, Digital, Social Platforms |
| Crunchyroll India Catalogue | 900+ anime titles |
| Hindi/Tamil/Telugu Dubbed | 160+ titles |
| Starting Subscription | ₹99/month |
Why This Campaign Works for India
Rashmika represents the passionate, seasoned anime fan, while Shubman plays the growing community of viewers just discovering anime’s world — a dynamic that mirrors exactly what’s happening across India right now. Anime viewership in India has exploded over the past few years, and Crunchyroll is leaning into that momentum hard with relatable, celebrity-driven storytelling.
Ekta Gulechha, Director of Marketing for India at Crunchyroll, noted that as anime continues to grow in India, audiences are forming deep, personal connections with characters and stories — and the campaign aims to reflect that emotional truth. Watch the new ad on YouTube and explore the full anime catalogue at Crunchyroll India. For more entertainment and anime news, head to TechnoSports.
