PepsiCo Returns as Main Partner for Esports World Cup 2025

PepsiCo has renewed its partnership with the Esports World Cup Foundation, establishing both Pepsi and Mountain Dew as Main Partners of the 2025 tournament. This strategic collaboration energizes the global gaming community at the world’s largest esports event in Riyadh, Saudi Arabia.

PepsiCo’s Expanded Esports Partnership

The Esports World Cup Foundation has officially renewed its partnership with beverage brand company PepsiCo for the 2025 Esports World Cup, bringing back Pepsi and introducing Mountain Dew as Main Partners.

Why PepsiCo Chooses Esports

PepsiCo brings back Pepsi and introduces Mountain Dew, energising the global gaming community at the world’s largest esports event. This partnership represents a significant investment in the rapidly growing esports industry.

The beverage giant recognizes esports’ massive reach and engagement potential, particularly among younger demographics who form the core gaming audience.

Esports World Cup 2025 Scale

The tournament is set to take place this summer in Riyadh, Saudi Arabia, with both iconic brands joining the EWC. The event promises to be the largest esports tournament globally, featuring multiple gaming titles and massive prize pools.

The 2025 Esports World Cup is an upcoming multi-game esports tournament held in Riyadh, Saudi Arabia, hosted by the Esports World Cup Foundation (EWCF) and ESL FACEIT Group.

Strategic Brand Positioning

Mountain Dew’s introduction alongside Pepsi’s return demonstrates PepsiCo’s commitment to capturing the energy drink market within gaming communities. Mountain Dew’s association with gaming culture makes it a natural fit for esports partnerships.

The dual-brand approach allows PepsiCo to target different segments of the gaming audience while maximizing brand exposure across the tournament.

Global Esports Investment Trend

This partnership reflects the broader trend of major brands investing heavily in esports marketing. PepsiCo’s renewed commitment validates esports as a legitimate marketing channel with substantial ROI potential.

The partnership also strengthens Saudi Arabia’s position as a global esports hub, following significant investments in gaming infrastructure and tournament hosting.

Impact on Gaming Community

For gamers and esports fans, this partnership means enhanced tournament experiences, potentially improved production values, and increased prize pools. PepsiCo’s backing adds credibility and resources to the tournament organization.

The collaboration also signals continued growth in esports sponsorship deals, encouraging other major brands to invest in competitive gaming.

Future of Esports Partnerships

The championship series for each title forms part of the Esports World Cup, alongside a Club Competition across all games for participating organizations. This comprehensive structure provides multiple partnership opportunities for sponsors like PepsiCo.

As esports continues expanding globally, partnerships like this set precedents for how traditional brands can successfully integrate into gaming culture.

FAQs