Esports World Cup 2026 Unveils Official Trading Cards and Paris-Inspired Apparel

The Esports World Cup (EWC) 2026 has introduced its inaugural official Trading Card Collection, alongside a new Paris-inspired apparel line and exclusive Player Jackets. These releases aim to integrate traditional sports memorabilia and fashion into the competitive gaming landscape during the EWC’s international edition in Paris.

The EWC 2026 is hosting over 2,000 players across 200 Clubs from more than 100 countries in a seven-week competition. The new collections are presented as efforts to create enduring connections between fans, players, and the event.

Esports World Cup Trading Card Collection Launched with Kolex

Developed through a multi-year partnership with Kolex, the new trading card collection is designed to commemorate players and Clubs from the EWC 2025. This initiative extends the tradition of collectible sports cards to esports, providing fans with a new method of engagement.

The collection features competitors from multiple esports titles and the Clubs they represent, encompassing various card categories: Legends, MVPs, Rookies, Centurions, Prestige, and the exclusive one-of-one Elite and Chronicles cards. The initial 100 units of each base card are individually numbered and include a digital counterpart. Certain rare cards are designed to be contingent on in-tournament performances.

Each card incorporates a QR code that links to a digital twin within the Kolex app. This feature allows collectors to integrate physical and digital collections, accrue points, participate in global leaderboards, and unlock rewards throughout the tournament. The inaugural collection is planned as the first installment of an annual series for the Esports World Cup. Further details are available on the official Kolex website.

Paris-Inspired Apparel and Player Jackets

The EWC26 Paris Collection reflects the increasing influence of esports on contemporary culture. The apparel line draws inspiration from France’s traditional Toile de Jouy textile, reinterpreting it to visually narrate the EWC’s story within a Parisian context. Designs incorporate the EWC Trophy and the Eiffel Tower as commemorative elements.

Additionally, the EWC26 Capsule Collection emphasizes silhouette, tailoring, and premium materials, aligning with the aesthetic preferred by professional players, content creators, and Club executives.

A central component of the apparel offering is the latest edition of the EWC Player’s Jacket, developed in collaboration with Berlin-based menswear brand AKOG Hotel (A Kind of Guise). This jacket, first introduced in 2024 and exclusively awarded to qualified players, has become an indicator of achievement within professional esports. Each EWC 2026 Player’s Jacket is adorned with the EWC’s “Rise Above” motto, a Paris patch commemorating the event location, and a hidden inscription linking it to the championship trophy.

Following fan interest after its appearance on sporting figure Cristiano Ronaldo, a public edition of the Players’ Jacket was first released in 2025. For 2026, the Esports Foundation will release a second limited-edition public version in an exclusive colorway, with 40 units available during the event to allow fans to acquire a piece inspired by the professional version. For more insights into these developments and other related news, explore the latest esports industry news on TechnoSports.

Mohammed Al Nimer, Chief Commercial Officer of The Esports Foundation, stated that the trading cards convert tournament moments into lasting collectibles, providing fans with a new way to celebrate players and Clubs. He added that the EWC26 Paris Collection, while inspired by the city, is ultimately a tribute to the players, Clubs, and communities that converge for the Esports World Cup.

The inaugural EWC Trading Card Collection is available via the official online store, the EWC Fan Fest in Paris, and Kolex.com. The EWC26 Paris Collection is available at shop.esportsworldcup.com and the EWC 2026 Fan Fest, with additional releases scheduled during the tournament’s duration in Paris. For more information on the event and its offerings, visit the official Esports World Cup website.