OnePlus India Expands to 600 Service Centres, Goes Direct-to-Consumer

Amid the noise around its offline retail pullback, OnePlus India is making a quieter but arguably more important move — one that should actually matter more to existing OnePlus users than the store closures do. Starting April 2026, the brand is expanding its authorized service network from 400 to over 600 centres across India by integrating OPPO India’s existing infrastructure, taking its service footprint to 500 cities nationwide with a focused push into Tier-2 and Tier-3 markets.

What the Expansion Looks Like on the Ground

The integration taps into OPPO’s already-established network rather than building from scratch — a practical, asset-light move that gets coverage out fast without the delays of opening new branded locations.

The D2C Pivot: Back to Its Roots

Alongside the service expansion, OnePlus has confirmed a return to its direct-to-consumer model — the very strategy it used when it first entered India. The goal is to deepen engagement with its core audience of tech enthusiasts and digital-first buyers, support more competitive pricing, and tighten focus on product innovation designed specifically for the Indian market.

This isn’t a retreat — it’s a recalibration. OnePlus is making sure that even as partner-run exclusive stores shut down, its customers don’t feel the gap. Existing warranties, software updates, and all user commitments will continue without interruption, and product development and community programmes remain fully operational.

The next big thing on the roadmap is the OnePlus Nord 6, launching on April 7, 2026 — and the company is billing it as a flagship-performance device. Pair that with a 600-centre service network, and OnePlus is betting that being everywhere online and well-serviced offline is a stronger play than being everywhere on shelves.

It’s a calculated gamble, and if the growth of India’s D2C e-commerce market is any indication, the timing might be exactly right.

FAQs