Most expensive kit deals in the Premier League: At the topmost levels of football, kit sponsors are a huge source of revenue for clubs. These deals are worth tens of millions and the teams are also entitled to a percentage of every shirt sale, which boosts their revenue.
In this article, we will be taking a look at the five most expensive kit deals in the Premier League as of 2023.
| Club | Kit Deal amount |
|---|---|
| Manchester United | £90m |
| Liverpool | £75m |
| Manchester City | £65m |
| Arsenal | £60m |
| Chelsea | £60m |
Top 5 most expensive kit deals in the Premier League
5. Chelsea (£60m)
Chelsea’s kit deal with Nike is worth £300 million over 10 years. This deal was signed in 2016 and is due to expire in 2026.
The Blues were previously sponsored by Adidas, and famously had Samsung Mobile as their shirt sponsors. They have since had Yokohama Tyres, and 3 Mobile, which was not as well received by fans. As of now, the Nike kits are blank as the club is still looking for a new shirt sponsor.
In sixth place are Spurs, whose value with Nike is half that of their London rivals at £30 million. As a result, the top six remain the most profitable clubs in terms of the value of their kit deals with major sportswear brands.
4. Arsenal (£60m)
Arsenal’s kit deal with Adidas is worth £600 million over 15 years. This deal was signed in 2018 and is due to expire in 2033.
They famously feature Fly Emirates on their shirt, and the company also sponsors their stadium, which is now known as the Emirates Stadium after they moved on from Highbury. Adidas released a commemorative kit to remember the Invincibles on their 20th anniversary.
3. Manchester City (£65m)
Manchester City’s kit deal with Puma is worth £200 million over 10 years. This deal was signed in 2019 and is due to expire in 2029.
The reigning champions of England and Europe are the only club in the Premier League to feature Puma as one of the top five most expensive shirt deals.
2. Liverpool (£75m)
Liverpool’s kit deal with Nike is worth £500 million over 10 years. This deal was signed in 2020 and is due to expire in 2030. The Reds were previously sponsored by New Balance, but moved on after winning the Champions League in 2019.
They are now one of the clubs that are sponsored by Nike in one of the most expensive deals in the Premier League.
1. Manchester United (£90m)
The most expensive kit deal in the Premier League is currently held by Manchester United, who have an agreement with Adidas worth £900 million over 10 years. This deal was signed in 2021 and is due to expire in 2035.
United now have TeamViewer as their kit sponsors, after moving on from Chevrolet. The club recently renewed their deal with Adidas, and are continuing with them as their kit providers.
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