“The platform, which goes live with 50+ top Indian esports teams and gaming influencers, empowers users to own NFTs of their favourite gamers”

National 27th June, 2022: Dedicated to democratizing gaming entertainment in the country, Loco, India’s largest and fastest-growing live game streaming and esports platform, announces ‘Legends’, India’s first NFT platform for esports. The platform will allow users to own and trade esports collectable assets, helping them turbocharge their fandom and experience the thrill of stepping into the shoes of esports scouts. Legends set the stage for decentralization for gaming creators with Loco committing to supporting the game-fi ecosystem in the country.

Loco Legends launches with exclusive partnerships with the most popular esports teams in India including 8bit, s0ul, Godlike, Revenant, Blind, and XO among others. These top Indian esports teams are the category dominators in popular games like BGMI, FreeFire Max, and Valorant, and provide fans with the most credible NFT experience. Loco, with 52 million users, brings with it the largest and most engaged community of gamers in each of these categories.

Loco has also built a proprietary data system that powers Legends. This system leverages the data generated by the large number of tournaments empowered by Loco, which is the largest backer of esports tournaments in the country. Furthermore, Loco has signed exclusive partnerships with major esports tournament organizers including Villager esports and Upthrust esports to ensure that its data platform also has the best in class data pipeline.

The first asset on Loco Legends will be NFT esports cards. This offering combines non-fungible tokens (NFTs), and free-to-play esports fantasy gaming. Users can purchase NFT trading cards allowing them to buy and sell cards amongst each other and also participate in free-to-play fantasy pools. By collecting, owning, and trading these limited edition digital collectables, Loco is designing a unique fan experience, where users can truly get closer to their heroes, build real-world connections, and enhance their watching experience. The NFTs will be limited in number and unique to each owner, making every owner a true superfan! Loco is the first to build a large-scale consumer platform for this sport in India, that is embracing NFTs & web3.

Founders Anirudh Pandita and Ashwin Suresh, shared, “We are passionate about the potential of web3 to empower creators and create new fan experiences in the gaming community. Gamers are the earliest adopters of new technology and our community has shown a strong acceptance of these initiatives. We are excited about providing users with an easy-to-use experience so that they can enjoy the power of web3 without dealing with the complexities that other products are often plagued with. We are also pumped about the partners we are bringing with us and the experiences that these partnerships will help us deliver to users. Our team firmly believes that this is a unique opportunity to unlock a new paradigm in gaming and this product is the first step in our roadmap. ”

The platform is currently in beta and will be made public in July 2022. As a part of this launch, the top 1,000 users that waitlist themselves on the platform will get access to free NFTs worth approximately ₹500 each. By sharing the Waitlist link with friends and family, and onboarding more users through their referrals, users will have a chance to jump the queue by 100 spots, allowing them to move higher up in the Waitlist and increasing their chances of winning a free NFT. The platform is now live for audiences to access and interested users can register to be on the Waitlist available at www.locolegends.com.