Which Korean variety show is winning the internet right now? The latest brand reputation rankings have answers, and there’s a clear momentum story behind the top five.

Top 5 Korean Variety Shows

Rank	Show	Brand Reputation Index	Change vs Last Month
1	How Do You Play?	4,007,137	+2.38%
2	My Little Old Boy	3,486,959	+24.79%
3	You Quiz on the Block	2,847,818	Not reported
4	Running Man	2,831,117	+9.97%
5	2 Days & 1 Night	2,765,422	Not reported

How the Rankings Work?

The Korean Business Research Institute analysed 50 popular variety programmes using big data collected from August 6 to September 6. The score blends five factors: consumer participation, interaction, media coverage, community awareness and viewership. The result is a snapshot of which shows are generating the most real buzz, not just ratings.

The Big Story: My Little Old Boy’s Surge

While How Do You Play? held the number one spot with a modest rise, the real headline is My Little Old Boy. A jump of nearly 25 percent in its score pushed it firmly into second place, far ahead of the pack’s growth. Running Man also impressed, climbing almost 10 percent and finishing just a whisker behind You Quiz on the Block in fourth.

The Rest of the Top 20

Rounding out places six to ten are Radio Star, The Manager, Immortal Songs, National Singing Contest and I Live Alone. The second half of the top 20 includes Gayo Stage, Whenever Possible, The Return of Superman, Golden Friday, Gag Concert, Legendary Man, Boss in the Mirror, Knowing Bros, Mr. House Husband and Same Bed, Different Dreams.

Where to Start Watching?

New to Korean variety? A good way in is the long-running Running Man, a game-based show with a huge international fan base. Fans of family and daily-life content might prefer My Little Old Boy, which is available with subtitles on Viki. For more watchlist ideas, browse our K-drama and variety guides on TechnoSports and our entertainment news.