FCP4
EPF0
LA2
ATX0
SJ2
RSL1
NZ
IND
NAM
IRE
Como
Venezia
Mumbai City 
SC Delhi
Getafe
Sevilla
Frosinone
Torino
Lazio
Cagliari
Strasbourg
Auxerre
AVL1
FUL1
BAR6
ALA1
MIL3
INT1
TRY2
MNS0
OTAGO
CD
TAS427
NSW174/8 (60 ov)
NZ-A
IND-A296/7 (90.5 ov)
QLD
VIC282/9 (84 ov)
DHA
BAR
SYL218
CHATT64/1 (15 ov)
MYMS
KHU280/8 (82 ov)
RAN
RAJ155/6 (59 ov)
AFG
ZIM
NED
OMA
ST-W
BH-W
SS-W
HH-W
MS-W
PS-W
BRB
MIS
PAK331/7 (48.3/50 ov, target 326)
SL325/8
UAE266/5 (49/50 ov, target 264)
MR-W136/6
AS-W185/2
WAR133/6 (16.3/20 ov, target 131)
WPR130/8
MOW171/8
VAG101 (18.4/20 ov, target 172)
Inter Kashi
GOA
Union Berlin
Cologne
HIL2
FAT0
TOT2
CRY0
When a cricket star, a quirky TVC, and India’s own operating system come together for one smartphone — you pay attention.
What Just Launched?
On May 7, 2026, Ai+ Smartphone unveiled a new television commercial for its flagship Nova 2 Ultra, featuring Indian cricket star Ishan Kishan — and the approach couldn’t be more different from the typical spec-dump smartphone ad you’re used to seeing.
The Nova 2 Ultra itself launched in April 2026 and goes on sale from May 8, 2026 at ₹14,999, exclusively on Flipkart and select retail stores.
Nova 2 Ultra: Key Details
| Detail | Info |
|---|---|
| Price | ₹14,999 |
| Availability | May 8, 2026 — Flipkart & select retail stores |
| Operating System | NxtQuantum OS — India’s first sovereign mobile OS |
| Brand Ambassador | Ishan Kishan (Indian cricket star) |
| Campaign Style | Quirky, narrative-led, story-first TVC |
| Built By | NxtQuantum Shift Technologies, founded by Madhav Sheth |
| Focus | Privacy-first, design-led, long battery, trusted performance |
Why This TVC Is Different?
Most smartphone ads follow a predictable formula — slow-motion camera shots, benchmark comparisons, and a celebrity holding the phone. Ai+ Smartphone deliberately broke that mould.
The Nova 2 Ultra TVC places the device inside relatable, everyday moments with genuine humour and personality. Ishan Kishan’s natural screen presence — the same energy that makes him likeable on the cricket field — translates into an ad that feels authentic rather than rehearsed.
Archi Gogoi, Head of Brand, Marketing & Growth at Ai+ Smartphone, explained the thinking: the brand wanted to move away from predictable formats and create something instinctive and relatable — true to how people actually engage with technology today.
India’s First Sovereign Operating System — What That Means
This is perhaps the most significant angle of the Nova 2 Ultra story. The device runs NxtQuantum OS — positioned as India’s first sovereign mobile operating system, built by NxtQuantum Shift Technologies.
In a world where smartphone operating systems are almost entirely dominated by American platforms, a Made-in-India OS built on privacy-first architecture and designed for equitable access is a genuinely bold statement. For consumers who care about data ownership and digital sovereignty, this changes the conversation entirely.
The Brand’s Bigger Vision
Ai+ Smartphone isn’t positioning itself as just another affordable handset brand. The company is building toward a Connected Ecosystem — spanning AIoT products alongside smartphones — with the Nova 2 Ultra being the most complete expression of that vision to date.
At ₹14,999, if the device delivers on the promises of clean design, long battery life, and a trustworthy software experience, it could carve out a meaningful space in India’s competitive mid-range segment — especially among buyers who value the Made-in-India story.
👉 For more smartphone launches, Indian tech brand stories, and budget phone reviews, visit TechnoSports Tech — your go-to destination for the latest in Indian mobile technology.
