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CURRYiT

CURRYiT Secures ₹1.5 Crore on Shark Tank India — Can This D2C Food Startup Become India’s Next FMCG Giant?

Imagine cooking a restaurant-quality butter masala or Hyderabadi biryani in just 15 minutes — no chopping, no grinding, no mess. That's exactly what Delhi-based startup CURRYiT promises. And now, with…

February 28, 2026
2 min read

Imagine cooking a restaurant-quality butter masala or Hyderabadi biryani in just 15 minutes — no chopping, no grinding, no mess. That’s exactly what Delhi-based startup CURRYiT promises. And now, with a fresh Shark Tank India deal in the bag, they’re set to bring that dream to millions of Indian kitchens.

Founded in 2020 by IIM Udaipur alumni Richa Sharma and Nischal Kandula, CURRYiT just landed a ₹1.5 crore investment from Mohit Yadav, Co-founder of Minimalist, at a whopping ₹45 crore valuation — a massive validation for India’s booming direct-to-consumer (D2C) food space.

CURRYiT at a Glance

ParameterDetails
Founded2020
FoundersRicha Sharma & Nischal Kandula
HeadquartersDelhi
Deal on Shark Tank₹1.5 Crore
Valuation₹45 Crore
InvestorMohit Yadav (Co-founder, Minimalist)
Revenue FY24₹1.15 Crore
Revenue FY25₹5.8 Crore
FY26 Target₹20 Crore
Total SKUs40+

What Makes CURRYiT Different?

In a crowded spices market, CURRYiT stands out with its clean-label promise — no preservatives, no artificial additives. Their products are FDA-approved, SPICE Board approved, and ISO-certified, using advanced autoclave technology and multi-layer vacuum-sealed packaging for a 12-month shelf life. That’s a big deal for health-conscious millennials and Tier II & III city buyers who want authentic taste without compromise.

CURRYiT

Their portfolio spans wet masalas, ready-to-cook curries, biryani pastes, ginger garlic paste, and preservative-free soups — covering everyday Indian cooking needs under one brand.

Revenue Growth That Speaks Volumes

The numbers tell a compelling story. CURRYiT grew revenue 5x in just one year — from ₹1.15 crore in FY24 to ₹5.8 crore in FY25 — and is targeting ₹20 crore in FY26. The Shark Tank funding will fuel distribution scale, product innovation, and brand building.

Eyes on Global Markets

CURRYiT isn’t just thinking local. After early traction on Amazon FBA in the US, the startup is eyeing international expansion into the Middle East, UK, Canada, Singapore, Germany, and Hong Kong by 2026. A growing manufacturing base in Delhi and investments in automation make this ambition very real.

For more updates on India’s hottest startup deals and tech news, visit TechnoSports.

FAQs

Q: Who invested in CURRYiT on Shark Tank India?

Mohit Yadav, Co-founder of skincare brand Minimalist, invested ₹1.5 crore in CURRYiT at a ₹45 crore valuation on Shark Tank India.

Q: Where can I buy CURRYiT products?

CURRYiT products are available on their official website and major quick commerce and D2C platforms across India and on Amazon FBA in the US.

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