Apple to Split iPhone Launch Schedule in 2026: Pro and Standard Models

Apple has traditionally launched its flagship iPhone models in September each year, while releasing budget iPhones in the spring. However, this trend is expected to change in 2026. A fresh report suggests Apple is going to change up its iPhone strategy in 2020 by launching three models in two distinct time periods.

Apple to Split 2026 iPhone Launch into Two Phases for Pro and Standard Models, Plus Foldable iPhone Plans

Apple will split its iPhone rollout into two cycles, beginning in 2026, reports The Information. The higher-end Pro versions, like the iPhone 18 Pro and iPhone 18 Pro Max, are coming in the fall. The cheaper models, meanwhile, such as the regular iPhone 18 and iPhone 18e, will be released in the spring.

The first shift in this schedule will be in September 2025, and that’s when Apple is anticipated to launch the iPhone 18 Pro, iPhone 18 Pro Max, a foldable iPhone, and the iPhone 18 Air. Then, in the spring of 2027, the standard iPhone 18 and iPhone 18e will be launched.

This shift in the launch timeline is believed to be aimed at boosting sales during typically slower periods and easing the production workload by spreading it out more evenly throughout the year. In 2024, Apple revived its spring iPhone launch event with the release of the iPhone 16e, which replaced the iPhone SE lineup. It seems the company plans to continue this approach with the iPhone 18, adding the standard model to the same spring launch cycle.

The report also fuels growing speculation about Apple’s plans to introduce a foldable iPhone in 2026. This foldable device is expected to feature a 7.8-inch inner display, a 5.5-inch cover display, and a book-style design with a metallic glass hinge. Other rumored features include side-mounted Touch ID, a dual-camera setup on the back, and a single front camera in both the folded and unfolded positions.

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