41.1 C

Amazon Great Summer Sale 2024 achieves record-breaking numbers

Amazon’s recent ‘Great Summer Sale‘ not only marked a season of massive discounts and deals but also revealed fascinating shopping trends and a surge in consumer interest across various categories. An Amazon spokesperson shared insights into the sale’s success, noting, “We witnessed a strong positive customer response to the ‘Great summer sale,’ with several interesting trends emerging across categories that truly defined this summer’s shopping behavior.”

Amazon’s ‘Great Summer Sale’ Sparks Trends and Triumphs in Customer Engagement

Regional Shopping Patterns Emerge

A significant takeaway from the sale was the robust demand for cooling appliances. Customers from the South and East regions of the country showed a particular keenness, contributing to a doubled demand for Air Coolers & ACs compared to last year. Notably, there was a special preference for 5-star rated and Wi-Fi-enabled air conditioners, indicating a shift towards energy efficiency and smart home integration among consumers.

Amazon's 'Great Summer Sale' Sparks Trends and Triumphs in Customer Engagement

Fashion Finds New Frontiers

The fashion segment saw an impressive 65% of first-time shoppers originating from Tier 2-3 cities, suggesting a growing penetration of e-commerce platforms in smaller towns and the expanding accessibility of trendy apparel. The spring-summer collection, featuring pastels, florals, and comfortable ethnic and fusion wear, resonated well with the customers, underscoring a preference for both style and comfort in the warmer months.

- Advertisement -TechnoSports-Ad

A Toast to Summer Refreshments

Reflecting the seasonal shift, consumers eagerly embraced summer with a 2x increase in purchases of fruits, yogurt drinks, and fruit juices compared to last year. Summer fragrances witnessed an unprecedented 9x growth, showcasing how customers sought to welcome the season with refreshing scents and tastes.

Travel and Home Comforts in High Demand

With summer travel hitting its peak, Amazon reported a threefold growth in cabin trolleys and trolley sets, highlighting the readiness among consumers to explore new destinations. Additionally, the sale saw a notable increase in TV sales (1.4x on the first day of the sale compared to last year) and a surge in furniture items like gaming chairs, bean bags, and recliners, indicating a desire for enhanced home entertainment and comfort.


Amazon’s ‘Great Summer Sale‘ not only facilitated a platform for irresistible deals and offers but also served as a lens into current consumer preferences and market trends. From the enthusiasm for high-tech cooling solutions and the expanding fashion frontier to the collective gearing up for summer travels, the sale painted a vivid picture of a dynamic and evolving marketplace. This success story underscores Amazon’s role in catering to diverse customer needs while highlighting the changing lifestyle and consumption patterns across country.

- Advertisement -TechnoSports-Ad

Explore deals after the Great Summer Sale: https://amzn.to/3ykj3ig


Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Raunak Saha
Raunak Saha
A cs engineer by profession but foodie from heart. I am tech lover guy who has a passion for singing. Football is my love and making websites is my hobby.



Related Stories

More from author

iOS 18’s New Battery Feature: Identify Slow Chargers Easily

Apple’s latest update, iOS 18, brings an innovative feature to the Battery section of the Settings app, allowing users to see if their iPhone...

Celebrate the First-Ever BGMI Awards 2024: A Month-Long In-Game Extravaganza

Get ready for the gaming event of the year as KRAFTON, the creative minds behind India's favourite battle royale game, BATTLEGROUNDS MOBILE INDIA (BGMI),...

Crunchyroll Announces Tower of God Season 2 Premiere on July 7

Crunchyroll is thrilled to announce the much-anticipated return of Tower of God with Season 2 premiering on July 7. This exciting news marks a...

New Games Featuring NVIDIA DLSS, Reflex, and Ray Tracing: Get Ready for an Enhanced Gaming Experience

Every week, new games integrate NVIDIA DLSS, NVIDIA Reflex, and advanced ray-traced effects, making them run better than ever with the power of RTX...