Amazon India today signed a Memorandum of Understanding (MoU) with The Cotton Textiles Export Promotion Council (TEXPROCIL) at Bharat Tex 2026. The agreement aims to accelerate e-commerce exports from India’s cotton textile sector through Amazon Global Selling.

The collaboration will focus on enhancing exporter awareness, providing seller training, and developing capacity-building initiatives for cotton textile manufacturers and exporters. TEXPROCIL members will gain access to Amazon Global Selling’s international marketplaces, including platforms in the US, UK, UAE, Canada, Germany, and Australia, allowing them to reach a global customer base.

Dr. Siddhartha Rajagopal, Executive Director, TEXPROCIL, stated that e-commerce exports offer a significant growth opportunity for Indian textile businesses, enabling direct customer engagement and global brand development. He highlighted the increasing number of Indian home textile and apparel brands expanding internationally through e-commerce.

Srinidhi Kalvapudi, Head, Amazon Global Selling, India, emphasized the consistent demand for Indian textiles, particularly bedding, bath, and home furnishings, across Amazon’s international platforms. He noted the partnership’s goal to support more cotton textile exporters in building global brands and capitalizing on the demand for quality and traceability in products originating from India.

Amazon India: Program Structure and Implementation

The joint initiative will deliver a structured awareness and seller enablement program. This will involve online and offline awareness sessions, workshops, and ongoing guidance to equip exporters with knowledge on global demand, cross-border trade navigation, and leveraging Amazon’s international marketplaces.

TEXPROCIL will identify high-potential exporters and facilitate connections between manufacturers and prospective sellers to strengthen supply networks. The council will also extend Amazon Global Selling’s educational resources through its communication channels. Both entities will evaluate opportunities for central and state policy support to further accelerate e-commerce exports within the cotton textile sector, with Amazon providing industry insights.

Amazon Global Selling, launched in India in 2015, has facilitated over $20 billion in cumulative e-commerce exports from the country. Amazon aims to enable $80 billion in cumulative exports from India by 2030. For more details on the council’s initiatives, visit TEXPROCIL’s official website (https://www.texprocil.org/).

India’s textile sector has demonstrated continued growth, with total textile exports, including handicrafts, increasing by 2.1% in FY 2025–26, rising from ₹3.10 lakh crore to ₹3.16 lakh crore. This growth reflects sustained global demand and the sector’s competitive standing. TEXPROCIL represents approximately 2,000 companies across major textile clusters in India. This partnership underscores the ongoing efforts to bolster India’s position in global trade and contributes to broader industry developments (https://technosports.co.in/).