According to the reports, Liverpool might become the first Premier League club to acquire a cryptocurrency firm as their principal jersey sponsor in 2023. Since 2010, financial services firm Standard Chartered has been the Reds’ primary shirt sponsor. The pact presently pays Liverpool £40 million each year, but it is slated to expire after next season.
Discussion with Cryptocurrency Firms
Standard Chartered is interested in extending their partnership with Liverpool beyond next year, as per The Echo. The front of the jersey sponsorship, on the other hand, is one of the club’s most valuable commercial partnerships, and the Reds are willing to talk to other possible patterners before making a final selection.
The Merseyside-based club is determined to stay up with the likes of Manchester City and Manchester United in terms of sponsorship value. They also want to capitalize on their recent achievements to increase revenue.
According to the sources, Liverpool is in talks with cryptocurrency companies about being the club’s principal jersey sponsor starting in 2023. According to reports, the Premier League giants are looking for a deal worth up to £70 million per year.
Over the previous two years, cryptocurrency has grown in prominence, with huge sponsorship partnerships with companies like Formula One and the NBA. However, because of its explosive character, it continues to be a contentious topic.
Liverpool and Shirt Sponsorship
Liverpool is in contact with several multinational corporations ahead of formal discussions. Financial services, travel and tourism, consumer electronics, media, and other businesses are among those represented.
The Reds published their first non-fungible token (NFT) collection last month, but they have no interest in having a fan token company as their primary shirt sponsor. This year, they have already turned down sponsorship proposals from similar organizations, according to The Echo.
𝗘𝗫𝗖𝗟𝗨𝗦𝗜𝗩𝗘
— The Athletic UK (@TheAthleticUK) April 25, 2022
Liverpool are talking to cryptocurrency firms about replacing Standard Chartered on the front of the club's shirts from 2023… #LFC
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As per The Echo, while the Reds are in talks with several companies, Standard Chartered could remain their principal shirt sponsor beyond next season. They have the option to renew their contract, and talks between the two parties are underway.
The Reds are considering all of their possibilities before making a final decision on their primary jersey sponsor. They are anticipated to announce the matter in the summer, according to the newspaper.
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