AMD becomes the Most Desired Semiconductor Brand in India as per TRA Research

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It seems AMD is having a great run worldwide; from posting record revenues last quarter to be on track with next-gen 5nm based processors, the Red team is on fire. Since launching Ryzen, AMD has quickly become the market leader in desktop processors and is now being trusted even more by Indians as well.

TRA Research, one of India’s foremost data insights companies released its 7th edition of ‘Brand Desired Report 2021‘ today. AMD has been recognized as the Most Desired Brand of India under the Semiconductor Category in this annual brand study. 

AMD has already become India’s most trusted brand previously, and now, it has become the Most Desired Semiconductor Brand in India. Among the top 3 brands in semiconductor categories selected by TRA Research, AMD took the first spot while Intel took second and Qualcomm became third.

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“AMD has built strong market momentum in India and continues to demonstrate robust growth in the region across our client, graphics and server businesses. AMD’s vision of transforming lives with high-performance computing resonates even more now, as the PC is changing how we learn, work, play and connect”, says Mukesh Bajpai, India Marketing Head, AMD. 

“We are delighted that AMD is recognized as ‘India’s Most Desired Brand” in the Semiconductors category by TRA. This is a great testament to the ecosystem we have built through our relationships with OEMs, channel partners, retailers and end consumers. Looking ahead, we remain focused on amplifying and bringing AMD deeper into the region with our go-to-market strategies for gaming, consumer and business markets.”  

“For AMD to become India’s Most Desired Semiconductor brand and to make an entry among the top 100 at All-India rank 62 in this consumer-influencer study is extremely significant. With work-from-home and remote learning becoming the norm, PCs and laptops have become indispensable. Realizing the strides that AMD has made with their latest generation of CPUs and graphic cards, more and more consumers are now seeking AMD hardware inside their electronic devices. The end-consumer is extremely aware today and seeks only the best in whatever they choose to buy”, says N. Chandramouli, CEO, TRA Research. 

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This award has been conferred upon AMD as a result of primary research based on the proprietary 12 attributes of their brand desire matrix that have been studied and identified by TRA Research. This year’s research was conducted among 2000 consumer influencers across 16 cities with 16,000 hours of fieldwork.

The study generated nearly 2.5 million data points and 3000 unique brand mentions, out of which the top 1000 brands have been listed in this year’s report. TRA’s Brand Desire matrix is a widely accepted brand model and it helps reorient the brand strategy with a completely consumer-centric approach. TRA’s Brand Desired Report data provides invaluable insights to leading Indian and global organizations in form of customized reports known as ‘Buying Propensity Report’, allowing them to make themselves more competitive and relevant in these fast-changing times. 

Do let us know your thoughts on AMD‘s recent success in India and becoming both the most trusted & desired brand in the country.

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Raunak Saha
A cs engineer by profession but foodie from heart. I am tech lover guy who has a passion for singing. Football is my love and making websites is my hobby.

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