The IPL 2020 tournament is just 2 weeks away. All the IPL franchises are busy roping in new sponsors before the start of the IPL from 19th September.
TV9 Bharatvarsh, one of India’s leading Hindi news networks, had already signed up as the principal sponsor of Rajasthan Royals for IPL 2020.
Now, 2 times IPL winners Kolkata Knight Riders have also signed a partnership with TV9. The Hindi news network also has a deal with Trinbago Knight Riders, a Caribbean Premier League team owned by Kolkata Knight Riders owners.
Venky Mysore, CEO, KKR wrote on Twitter: “KnightRiders Welcomes @TV9Bharatvarsh as our partner for both @KKRiders & @TKRiders. Their significant reach across various markets in India in 5 different languages will help us stay connected with our fans.”
Barun Das, CEO, TV9 Network said: “The meteoric rise of our national Hindi news channel TV9 Bharatvarsh to the No. 2 position shows that the news viewers not just expect but reward innovation in their daily news experience and we are happy to sign with Kolkata Knight Riders and Rajasthan Royals to further enhance the experience for our viewers.”.
TV9 has signed deals with two of the most followed IPL teams. This will definitely guarantee them huge visibility in one of the most popular T-20 tournaments in the world.
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