The World Pickleball League (WPBL) has partnered with Eurosport India, owned by Warner Bros. Discovery, as its official television broadcast partner for Season 2 starting January 27, 2026. The collaboration will beam India’s premier franchise-based pickleball league into over 70 million homes nationwide, marking a significant expansion following a successful inaugural season.

Bigger, Bolder Season Ahead

Season 2 raises the stakes with seven teams—including the newly added Jaipur franchise—competing across 120 matches over 13 days of continuous action. This represents a 33% increase from last season’s 90 matches, reflecting rapid growth in viewer interest and competitive depth.

Season 2 Quick Facts

Aspect	Details
Broadcast Partner	Eurosport India (Warner Bros. Discovery)
Reach	70 million homes in India
Start Date	January 27, 2026
Duration	13 days
Total Matches	120 (up from 90 in Season 1)
Teams	7 (including new Jaipur franchise)
Global Representation	Players from 18 nations

International Appeal Grows

Gaurav Natekar, Founder and CEO of World Pickleball League, highlighted the partnership’s strategic importance in reaching millions of new viewers internationally. With players from over 25 countries registering for the draft and representation from 18 nations competing this season, WPBL has rapidly evolved into a truly global spectacle.

Eurosport’s international footprint reaches 246 million subscribers across 75 countries in Europe, Asia, and the Middle East—extending WPBL’s visibility far beyond Indian borders. All matches will be broadcast live, offering comprehensive coverage of this fast-paced racquet sport.

Sportainment Formula Drives Growth

WPBL combines elite athletic competition with celebrity franchise ownership and immersive fan engagement, creating what the league calls “sportainment.” The expanded format and increased match count reflect confidence in building long-term value for fans, players, broadcasters, partners, and franchises.

Following 2025’s successful introduction of pickleball to Indian prime-time audiences, Season 2 aims to deepen household penetration and establish pickleball as a growing pillar within India’s evolving sports ecosystem. The collaboration with Eurosport provides the professional broadcast quality necessary to compete with established sports programming.

For sports broadcasting enthusiasts at TechnoSports, this partnership demonstrates pickleball’s transformation from niche recreation to mainstream television content. Check the official World Pickleball League site for complete season schedules.