Uttar Pradesh Kabaddi League (UPKL) has appointed Live Your City by Fever as its Official Ticketing Partner for Season 2, bringing seamless digital ticketing to kabaddi fans. The partnership aims to enhance the match experience from ticket purchase to stadium entry at Noida Indoor Stadium.

Seamless Ticketing Experience for Kabaddi Fans

Live Your City, operating under American company Fever Labs Inc., inspired over 300 million people across 40+ countries last year to discover culture and live entertainment. Now they’re bringing that expertise to India’s growing kabaddi ecosystem.

League Details	Information
Season Kickoff	December 24, 2025
Venue	Noida Indoor Stadium
Total Matches	69 throughout season
Ticket Prices	Starting at ₹299
Semi-Finals	January 9, 2026
Grand Finale	January 10, 2026
Broadcast	Zee Bollywood, &Pictures HD, Anmol Cinema 2
Streaming	ZEE5

The platform offers real-time seat availability, personalized offers, and structured access for brand partners. Fans can book tickets exclusively through Live Your City by Fever, ensuring a hassle-free ticketing process throughout the 69-match season.

Why This Partnership Matters

Simran Malik, Chief Operating Officer of SJ Uplift Kabaddi, emphasized that having Live Your City as ticketing partner ensures smooth management at scale while offering spectators reliable booking and match access. The partnership reflects UPKL’s commitment to delivering professional, fan-friendly experiences.

Sheetal Birla, General Manager India at Live Your City, stated the collaboration demonstrates their commitment to outstanding user experiences while providing partners seamless access to a global entertainment platform that elevates all categories.

UPKL features 12 city-based franchises emphasizing grassroots talent development and regional representation across Uttar Pradesh. The league promotes indigenous sport through structured competition and fan-driven engagement, making kabaddi commercially sustainable and professionally managed.

Digital-First Approach to Regional Sports

The partnership positions kabaddi alongside mainstream entertainment offerings, democratizing access to live sports through technology. Live Your City’s platform connects fans with high-energy stadium experiences while maintaining strong brand presence throughout the season.

For more on India’s sports innovation, this collaboration exemplifies how regional leagues leverage global tech platforms to enhance fan engagement. With matches broadcast live and streaming on ZEE5, UPKL Season 2 is creating multiple touchpoints for audiences to experience kabaddi’s electric energy.

The January 10, 2026 finale promises to be the season’s crowning moment, with Live Your City ensuring fans have smooth access to witness kabaddi’s grassroots talent compete at the highest level.