Uttar Pradesh Kabaddi League (UPKL) has appointed Live Your City by Fever as its Official Ticketing Partner for Season 2, bringing seamless digital ticketing to kabaddi fans. The partnership aims to enhance the match experience from ticket purchase to stadium entry at Noida Indoor Stadium.
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Seamless Ticketing Experience for Kabaddi Fans
Live Your City, operating under American company Fever Labs Inc., inspired over 300 million people across 40+ countries last year to discover culture and live entertainment. Now they’re bringing that expertise to India’s growing kabaddi ecosystem.
| League Details | Information |
|---|---|
| Season Kickoff | December 24, 2025 |
| Venue | Noida Indoor Stadium |
| Total Matches | 69 throughout season |
| Ticket Prices | Starting at ₹299 |
| Semi-Finals | January 9, 2026 |
| Grand Finale | January 10, 2026 |
| Broadcast | Zee Bollywood, &Pictures HD, Anmol Cinema 2 |
| Streaming | ZEE5 |
The platform offers real-time seat availability, personalized offers, and structured access for brand partners. Fans can book tickets exclusively through Live Your City by Fever, ensuring a hassle-free ticketing process throughout the 69-match season.
Why This Partnership Matters
Simran Malik, Chief Operating Officer of SJ Uplift Kabaddi, emphasized that having Live Your City as ticketing partner ensures smooth management at scale while offering spectators reliable booking and match access. The partnership reflects UPKL’s commitment to delivering professional, fan-friendly experiences.
Sheetal Birla, General Manager India at Live Your City, stated the collaboration demonstrates their commitment to outstanding user experiences while providing partners seamless access to a global entertainment platform that elevates all categories.
UPKL features 12 city-based franchises emphasizing grassroots talent development and regional representation across Uttar Pradesh. The league promotes indigenous sport through structured competition and fan-driven engagement, making kabaddi commercially sustainable and professionally managed.
Digital-First Approach to Regional Sports
The partnership positions kabaddi alongside mainstream entertainment offerings, democratizing access to live sports through technology. Live Your City’s platform connects fans with high-energy stadium experiences while maintaining strong brand presence throughout the season.
For more on India’s sports innovation, this collaboration exemplifies how regional leagues leverage global tech platforms to enhance fan engagement. With matches broadcast live and streaming on ZEE5, UPKL Season 2 is creating multiple touchpoints for audiences to experience kabaddi’s electric energy.
The January 10, 2026 finale promises to be the season’s crowning moment, with Live Your City ensuring fans have smooth access to witness kabaddi’s grassroots talent compete at the highest level.
FAQs
Where can I buy UPKL Season 2 tickets?
Tickets are available exclusively on Live Your City by Fever, starting at ₹299.
How many matches will UPKL Season 2 feature?
The season includes 69 matches, culminating in semi-finals on January 9 and finals on January 10, 2026.
