Ten Years In, Jennie Finally Says the Quiet Part Out Loud to BLINKs

A decade of stadium tours and record-breaking comebacks, and it still comes down to this: an artist choosing honesty over a polished statement. BLACKPINK’s Jennie has broken her silence after some BLINKs expressed disappointment over how the group’s 10th anniversary was celebrated, posting a heartfelt Weverse message that fans are calling one of her most vulnerable yet.

What Jennie Actually Said

BLACKPINK turned 10 on August 8, but the milestone didn’t land the way many fans had hoped. On August 17, Jennie finally addressed it directly, admitting the anniversary had “made me really sad” that she hadn’t gotten the chance to properly connect with BLINKs in the moment. She explained she deliberately waited until wrapping her last scheduled festival so she could “come back and speak to you with a clearer heart” — a delay some fans questioned but one she framed as intentional, not indifferent.

Why BLINKs Were Upset in the First Place

The frustration wasn’t just about timing. YG Entertainment had announced a meet-and-greet at Seoul’s National Museum of Korea just two days before the anniversary — but only 40 paying Weverse members got to attend, leaving a large chunk of the global fandom feeling shut out of a moment they’d waited a decade for.

The Apology, In Her Own Words

Jennie didn’t dodge the criticism. She called BLINKs “one of the biggest blessings and greatest loves in BLACKPINK’s life” and admitted there was “no excuse” for the disappointment, while promising to keep “growing and doing my best to give back all the love you’ve given me.” It’s the kind of statement that doesn’t erase the frustration but does something arguably more important — it acknowledges it.

For more on the group’s decade-long journey, check out our coverage of Jennie’s milestone birthday celebration in Tokyo. To understand how far BLACKPINK has come since their 2016 debut, Wikipedia’s Blackpink page has the full history.

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