Italian luxury house Tod’s just made the smartest fashion move of 2025 — naming Stray Kids’ Han (Han Jisung) as their newest global brand ambassador, and STAYs are collectively losing their minds!
The announcement came with a breathtaking black-and-white campaign shot: Han in a tailored Tod’s leather jacket, effortlessly serving model-tier visuals while holding their iconic Di Bag. The caption? “Crafted by hand, driven by passion” — a perfect match for someone who literally handwrites every single song he produces.
This marks Tod’s first-ever K-pop male ambassador, proving Han’s fashion influence has officially crossed into luxury territory.
Table of Contents
Han x Tod’s Ambassadorship – Stray Kids
| Detail | Info |
|---|---|
| Brand | Tod’s (Italian luxury house) |
| Ambassador | Han Jisung (Stray Kids) |
| First Campaign | Spring/Summer 2025 Di Bag collection |
| Role | Global brand ambassador |
| Historical Significance | Tod’s first male K-pop ambassador |
| Estimated Deal Value | Undisclosed (industry sources say 7-figure) |
Han joins a prestigious ambassador lineup that includes global A-listers — Tod’s is known for their understated Italian craftsmanship and has been expanding aggressively into the Asian luxury market since 2023.
STAYs are rightfully celebrating — from writing 100+ songs to walking luxury campaigns, Han’s versatility is genuinely unmatched in 4th gen.
More Stray Kids domination → Stray Kids Brand Deals 2025: Every Luxury Partnership Ranked
The Fashion World’s Reaction
- “Han doesn’t wear clothes — clothes wear him” — trending on fashion Twitter
- Italian Vogue already requesting an editorial feature
- Tod’s stock reportedly saw a minor uptick post-announcement (STAY power is real)
This is the same Han who casually wrote “God’s Menu” and “Back Door” — now he’s fronting Italian leather campaigns. The range is astronomical.
FAQs
Is this Han’s first luxury ambassadorship?
No — he previously partnered with a Korean beauty brand, but Tod’s is his first global luxury role!
Will Han appear in Tod’s runway shows?
Not confirmed yet, but insiders hint at a Milan Fashion Week appearance this September!
