The Korean Business Research Institute has dropped this month’s actor brand reputation rankings, and there’s a new name sitting comfortably at the top.
Who’s Leading the Pack
So Ji Sub, currently commanding screens in “Agent Kim Reactivated,” claimed the No. 1 spot with a brand reputation index of 9,056,778 — a massive lead over the rest of the field. The rankings are built from a data analysis covering media coverage, participation, interaction, and community engagement of 100 actors who appeared in dramas, movies, or OTT releases between June 21 and July 21.
Right behind him, Kim Moo Yul rode his global breakout in “Teach You a Lesson” to second place with a score of 5,321,044. The biggest mover of the month, though, is Hwang Jung Min — star of the box office hit “HOPE” — who surged 318.83% to land at No. 3 with 4,302,765 points.
So Ji Sub: Overview
| Rank | Actor | Notable Project |
|---|---|---|
| 1 | So Ji Sub | Agent Kim Reactivated |
| 2 | Kim Moo Yul | Teach You a Lesson |
| 3 | Hwang Jung Min | HOPE |
| 4 | Heo Nam Jun | — |
| 5 | Gong Yoo | Guardian: The Lonely and Great God (10th Anniv.) |
| 6 | Zo In Sung | — |
| 7 | Jin Ki Joo | — |
| 8 | Park Ji Hoon | — |
| 9 | Namkoong Min | — |
| 10 | Choi Hyun Wook | — |
The Rest of the Top 30
Rounding out the list: Lee Ju Myoung, Lee Jun Young, Lee Dong Wook, Yoon Kyung Ho, Shin Min Ah, Seo In Guk, Jung Ho Yeon, Lim Ji Yeon, Koo Kyo Hwan, Go Youn Jung, Choi Min Sik, Kang Mina, Kim Min Ha, Choi Dae Hoon, Kim Nam Hee, Joo Sang Wook, Lee Seol, Hwang In Youp, Jeon Hye Jin, and Jun Ji Hyun.
It’s a list that spans veteran heavyweights and rising breakout stars alike — proof that Korean entertainment’s talent pool keeps getting deeper by the month.
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