South Korean tech giant Samsung Electronics has just unveiled the next generation of television display technology, a new 110-inch Micro LED TV. They target high-end consumers seeking a better home entertainment experience. Yonhap news agency’s report claimed that preorders for the latest luxury TV would begin later this month. The new TV’s official launch is scheduled for the first quarter of 2021 and will be priced at $156,400.

In the past year, there has been a rapid growth in consumer interest and demand for large screen TVs. Samsung offers a breathtaking audio-visual experience on an ultra-large next-gen TV display, introducing the 110-inch MicroLED.

“As consumers rely on their televisions for more functions than ever, we are incredibly excited to bring the 110” MicroLED to the commercial market,” said Jonghee Han, President of Visual Display Business at Samsung Electronics, according to SamsungNews. “Samsung MicroLED is going to redefine what premium at-home experiences mean for consumers around the world.”

Samsung aims to sell the new Micro LED TV in markets like the USA, the Middle East, and some countries in Europe and expand its global availability.

“Samsung aims to create and lead this Micro LED TV market,” said Chu Jong-suk, an executive vice president of Samsung’s visual display business at an online event according to IndiaTV. “We believe we could achieve a meaningful number of sales for the product.”

In 2018, Samsung first launched its Micro LED display named “The Wall” for commercial use, a system of configurable modules that could be installed professionally. Since then, It has been trying to deliver the product for home cinema use as well and the new 110-inch MicroLED is the first time Samsung is delivering the MicroLED experience in a traditional TV form. Since the new TV is prefabricated, Samsung said installation and calibration are streamlined, unlike its B2B Micro LED product, offering stunning video, audio, and smart capabilities out of the box.

samsung, samsung microled — Image via : Samsung

A Micro LED TV uses micrometer-sized LED chips as singular pixels that can also self-illuminate to provide exceptional resolution and higher clarity. It uses inorganic material that minimizes luminance decay concerns, unlike organic light-emitting diode displays. The new 110-inch TV is designed to express 100% of the DCI and Adobe RGB color gamut. It precisely delivers wide color gamut images taken with superior DSLR cameras, which results in top-class, lifelike colors and precise brightness from the display’s 4K resolution and 8 million pixels.

The 110-inch MicroLED has the all-new Micro AI Processor that delivers stunning 4K HDR, which results in bright, vivid, realistic picture quality optimized for each scene. The stunning picture quality lasts for the long term as its made of inorganic materials that are long-lasting and durable, allowing a lifespan of up to 100,000 hours, or over a decade.

The immersive visual experience is provided thanks to its 99.99% screen-to-body ratio. The black matrix and bezel have been completely removed from the display, which leaves only the screen. The huge screen space has been put to use as consumers can use the Multi-View feature and watch up to four content sources simultaneously on up to 55-inch sized split screens.

Plus, the 110-inch MicroLED’s dynamic audio provides an immersive audio experience that includes an embedded Majestic Sound System that delivers breathtaking 5.1 channel sound with no external speaker. It transforms any room into a luxurious home theater. And one of the more fascinating features is the Object Tracking Sound Pro feature that identifies objects moving on the screen and projects the sound to follow the action. When there’s an airplane flying overhead, it will feel like its engines are roaring above you.

Samsung said its engineers have reached an advanced stage and are now reviewing options of releasing Micro LED TVs with screen sizes ranging from 70 inches to 100 inches in the future. Asked about its high price, the company admitted it would go down “dramatically” if more brands participate in the Micro LED TV market.