The Korean Business Research Institute just dropped the February 2025 Brand Reputation Rankings for Rising Stars — and the top 10 is stacked with rookie monsters and drama breakout actors!
TWS continues their insane domination, holding #1 for the third consecutive month, while KATSEYE’s Lara storms into the top 3 despite recent controversy. Meanwhile, “Lovely Runner” heartthrob Byeon Woo-seok keeps climbing thanks to endless brand deals.
Top 10 Rising Star Brand Reputation
| Rank | Name | Group / Drama | Change |
|---|---|---|---|
| 1 | TWS | Pledis boy group | ↑ |
| 2 | Byeon Woo-seok | Lovely Runner | ↑ 1 |
| 3 | Lara (KATSEYE) | HYBE x Geffen | ↑ 5 |
| 4 | TEAM | New boy group | ↑ 2 |
| 5 | Kim Soo-hyun (actor) | Queen of Tears effect | ↓ 1 |
| 6 | Riize Anton | Fastest rising member | ↑ 3 |
| 7 | ILLIT | HYBE’s new girl group | ↓ 2 |
| 8 | ZEROBASEONE | Post-Boys Planet momentum | = |
| 9 | Lee Jae-wook | Alchemy of Souls → new drama | ↑ 4 |
| 10 | EVNNE | Jellyfish rookies | ↓ 3 |
TWS’s million-seller streak + nonstop variety appearances have made them untouchable right now.
Full brand reputation analysis → February 2025 Idol & Actor Brand Power Rankings
FAQs
How are these rankings calculated?
Based on media coverage, consumer participation, community awareness, and positive/negative ratio.
Who had the biggest jump this month?
Lara (KATSEYE) — up 5 spots despite schedule issues!
