In a significant move for India’s corporate cyber security landscape, Policybazaar for Business (PBFB) — the corporate arm of PB Fintech — has announced a strategic partnership with Arete, a global firm specialising in digital forensics and incident response. Together, they’re targeting one of the most dangerous blind spots in enterprise risk management: the gap between having cyber insurance and actually being ready when an attack strikes.
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Table of Contents
Policybazaar Partnership Overview
| Detail | Information |
|---|---|
| Partners | Policybazaar for Business & Arete |
| Announced | May 26, 2026, Gurugram |
| Arete’s Expertise | Digital forensics & incident response |
| PBFB’s Role | Insurance advisory & placement |
| Core Concept | “2 AM Readiness” — real-time cyber response |
| Target Audience | Indian enterprises, SMEs, large corporates |
| Parent Company (PBFB) | PB Fintech (launched corporate arm in 2021) |
What Does This Partnership Actually Do?
The core idea is elegant but urgent. A growing number of serious cyber incidents now occur outside business hours — when internal IT teams are offline and every minute of delayed response compounds the financial damage. Traditional cyber insurance covers the aftermath. This partnership is designed to cover the moment itself.
PBFB and Arete describe their approach as “2 AM readiness” — ensuring businesses have immediate access to incident response experts the moment something goes wrong, not just a claim form to fill out the next morning.
This is what cyber insurance is increasingly evolving toward globally: not just financial indemnification, but embedded, real-time crisis support. India’s enterprises are now getting that same level of integrated protection.
What the Leaders Are Saying?
Evaa Saiwal, Business Head – Liability & Cyber Insurance, Policybazaar for Business:
“With cyber risks evolving rapidly, financial protection alone is no longer enough. What businesses need today is the ability to respond the moment something goes wrong.”
Raj Sivaraju, Founder & President, AP&J, Arete IR:
“Cyber resilience today is about how prepared you are when an incident actually happens. Our partnership with Policybazaar for Business brings together deep incident response expertise with strong insurance capabilities to better support businesses when it matters most.”
Both quotes point to the same shift: the industry is moving from reactive protection to proactive preparedness.
Why This Matters for Indian Enterprises?
India’s digital economy is growing fast — and so is its attack surface. Startups, SMEs, hospitals, and large enterprises alike face sophisticated threats that don’t follow a 9-to-5 schedule. Arete is already an established player in the global cyber insurance ecosystem, working with insurers across markets on forensic investigations and incident response. Pairing that global expertise with PBFB’s deep roots in Indian insurance advisory creates something genuinely new for this market.
PBFB, which launched in 2021, already serves businesses across employee benefits, liability, property, engineering, marine, and cyber insurance. This partnership is a clear signal that it’s positioning itself as a full-spectrum risk management partner — not just an insurance broker.
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FAQs
Q. What is the “2 AM readiness” concept in the Policybazaar for Business–Arete partnership?
It refers to the ability of businesses to access immediate incident response support at any hour — ensuring cyber attacks are contained in real time, not just compensated for after the fact.
Q. Who does this partnership benefit most?
It’s aimed at Indian enterprises of all sizes — from SMEs to large corporates — that need both financial protection through cyber insurance and hands-on forensic and incident response expertise during an active breach.
