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Ultimate Kho Kho takes a giant leap in viewership with a massive 164m reach; the “mud to mat” spectacle captured 50% of urban viewers

Raunak Saha
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Ultimate Kho Kho takes a giant leap in viewership with a massive 164m reach; the “mud to mat” spectacle captured 50% of urban viewers

League records 64m viewers through Live broadcast on TV and OTT; 41 percent of the league’s total audience were female

After a spectacular entry into the Indian sporting industry with a highly successful inaugural edition, Ultimate Kho Kho has achieved yet another milestone as the latest YouGov Report revealed that the league reached a massive audience of 164 million across various media touch points, emerging amongst the top-3 non-cricket leagues in India.

Presenting the indigenous sports in an exciting-revamped avatar, Kho-Kho which is largely perceived as a rural sport, managed to capture the imagination of the urban elite viewers with an equal split of urban and rural viewers and 70% audiences from SEC AB. According to the YouGov Sports report, 41% of the overall viewing base was female audiences, which is quite good for fairly a new sport on Television.

Ultimate Kho Kho takes a giant leap in viewership with a massive 164m reach; the “mud to mat” spectacle captured 50% of urban viewers
Rajasthan Warriors’ Akshay Ganpule in defence against Odisha Juggernauts during a Ultimate Kho Kho Season 1 match in Pune on Thursday, August 25, 2022

The success of Ultimate Kho Kho shows the audience’s readiness to accept a new sports format if it is positioned in the right manner. Efforts put into showcasing Kho-Kho as new age sport and producing the event with world-class standards really paid off as not only in form of high reach and stickiness but also Ultimate Kho Kho was the top performing league for the inaugural season in the past five years across all leagues.

Season 1 of the Ultimate Kho-Kho was telecast on Sony Sports Network as well as streamed live on SonyLIV across multiple channels and in 5 languages. The inaugural Season was produced by RISE Worldwide with 19+ cameras including the first-ever Spidercam in indoor sports in India.

Ultimate Kho Kho takes a giant leap in viewership with a massive 164m reach; the “mud to mat” spectacle captured 50% of urban viewers
Rajasthan Warriors’ Hrushikesh Murchavade captures Dilip Khandavi of Odisha Juggernauts during a Ultimate Kho Kho Season 1 match in Pune on Thursday, August 25, 2022

“What stood out was the high time spent on highlights, which saw a total viewing of 5825 hours. That means despite some major international tournaments, including the India-Pakistan clashes in the Asia Cup, the fans were keen on taking the remote control back to enjoy Ultimate Kho Kho. The edge-of-the-seat action also introduced a whole new sport to the millennial and Gen Z audience as it clocked 148 million reach on social media as well, with 225 million video views and 60 million interactions across social media platforms. What is also heartening is the strong response both from rural and urban for such an age-old and heartland sport in India,” said Ultimate Kho Kho CEO Tenzing Niyogi.

Ultimate Kho Kho is promoted by Amit Burman in collaboration with the Kho Kho Federation of India.

Inaugural Season managed to get higher traction not only in franchisee states (Maharashtra, Tamil Nadu, Andhra, Gujarat, Odisha and Rajasthan) but also in other states such as Karnataka, Delhi, Punjab, Madhya Pradesh and West Bengal. Ultimate Kho Kho has also achieved a net media value of INR 132.5cr with the sponsor branding on floor mats and perimeters assuring the maximum visibility given the format of the game, camera angles and court size. It reflects the strong potential for sponsors in terms of Return on Investment (ROI).

Poco X5 Pro launch has come closer, here are the details

Anupam Modak
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Poco X5 Pro launch has come closer, here are the details

We are very close to the launch of Poco’s next X series of smartphones. The Poco X4 Pro was launched at the beginning of 2022 and almost after a year, the brand is almost ready with the Poco X5 lineup. The Flipkart page of it was live recently displaying the look of the Poco X5 Pro model, probably, and a tagline “ARE YOU READY TO UNLEASH YOUR REBEL?”

The image reveals three camera cutouts in the back along with a flash and the POCO bending on the right side. The module is almost similar to the Redmi Note 12 Pro. Coming to the specs – the POCO X5 Pro may house the Snapdragon 778G SoC, a 5,000mAh battery, and an FHD+ AMOLED display with 120Hz refresh rate support.

Poco X5 Pro 5G - Flipakrt Page - TechnoSports.co.in

The camera module to have a 108MP main sensor besides 8MP and 2MP sensors. There could be a 16MP selfie camera in the front. In the battery and charging part, as I already mentioned, the POCO X5 Pro 5G may pack a 5,000mAh battery inside and can support up to 67W charging.

To conclude, if you are a POCO fan or planned to take a POCO smartphone in the coming days, you need not to wait too long. Just keep your eyes open and be ready to place the order on Flipkart for the Poco X5 Pro 5G.

NVIDIA GeForce RTX 4090 and RTX 4080 Laptop GPU pre-orders to go live on Feb 1st 2023

Nivedita Bangari
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NVIDIA GeForce RTX 4090 and RTX 4080 Laptop GPU pre-orders to go live on Feb 1st 2023

Pre-orders for NVIDIA’s high-end GeForce RTX 4090 and RTX 4080 laptops will open a full week before their release. NVIDIA unveiled its entire GeForce RTX 40 laptop lineup at CES 2023, including the high-end RTX 4090 / RTX 4080 laptop chips and the mainstream RTX 4070 / RTX 4060 / RTX 4050 laptop chips. The enthusiast-class GPUs are intended to provide the most premium gaming experience, with prices beginning at 1999 USD and availability expected on February 8th.

According to ITHome, pre-orders for the vast majority of these laptops will begin on February 1st, a full week before the retail launch. Early benchmarks show that the GeForce RTX 4090 and RTX 4080 have respectable performance figures. The RTX 4090 laptop is roughly equivalent to the RTX 3090 (Desktop), and the RTX 4080 is roughly equivalent to the RTX 3080 12 GB (Desktop) graphics card.

NVIDIA
credit: wccftech

NVIDIA’s Ada Lovelace GPU architecture has demonstrated some incredible efficiency feats on the desktop lineup, and we can expect similar numbers from the mobility lineup, even if these parts are rated at up to 175W TGP (25W Dynamic Boost).

Each laptop will also have its own heatsink and cooling solution, as well as its own power/thermal limits, which can have a significant impact on the final graphics performance of the GeForce RTX 40 laptop GPUs.

The flagship NVIDIA GeForce RTX 4090 will include the NVIDIA AD103 GPU core with 76 SMs or 9728 CUDA cores, the same core configuration as the desktop-class RTX 4080, and TGP options ranging from 150W to 175W (+25W Dynamic Boost). The 150W TGP target will have a base clock range of 1590 MHz and a boost clock range of 2040 MHz. There’s also a 25W Dynamic Boost that can push the TGPs up to 200W, allowing for boost clocks.

The NVIDIA GeForce RTX 4080 16 GB has 58 SMs with 7424 cores and a memory configuration with a 12 GB GDDR6 capacity running across a 192-bit interface. The GPU is the Ada AD104 design, which is a scaled-down version of the chip used in the upcoming GeForce RTX 4070 Ti Desktop graphics card. In fact, the GeForce RTX 4080 Laptop GPU has nearly 24% fewer cores than the RTX 4080 desktop graphics card.

NVIDIA
credit: wccftech

The GPU will have a similar TGP range but will use the AD104 GPU core. The GPU will have a TGP range of 150W to 175W, with a base clock of 1.86 GHz and a boost clock of 2.28 GHz for the 150W target. The RTX 4080 will also get a 25W Dynamic Boost range boost. The higher-end GeForce RTX 4090 and RTX 4080 Laptops are set to be released on February 8th, with starting prices of $1999 USD.

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New M2 MacBook Pro to make its way today

Raunak Saha
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New M2 MacBook Pro to make its way today

Yes, the rumors have been flooding so far and after the auspicious day of MacBook completing its 15th birthday, we are hearing solid rumors that Apple is set to make a paper launch of new 2023 MacBook Pros today.

Tipped by the reliable Jon Prosser, we might see a paper launch of these new MacBook Pros today, MacRumors has also collaborated with the leak as well. While the M2-powered MacBook Air has been launched last year in Spring, now is a good time to launch new MacBook Pros because that 18 months cycle is almost over compared to its predecessor.

We could not only see the existing MacBook Pro 14 and Pro 16 getting launched today with new M2 Pro or M2 Max chips but also we could see the highly-anticipated M2-powered Mac Mini launched as well. In terms of design, we don’t expect many changes either if it would be Apple wouldn’t do a paper launch then.

MacRumors went on to say that Apple will hold briefings later this week with the media and reviews will be coming out anywhere next week.

Viacom 18 confirmed as Women’s IPL broadcaster with a massive Rs 951 crores bid for 5 years

Arsh Das
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Viacom 18 confirmed as Women’s IPL broadcaster with a massive Rs 951 crores bid for 5 years

Viacom 18 have earned the rights for the Women’s IPL as well as the men’s IPL starting from the 2023 season until 2027. They will be paying the BCCI a sum of Rs 7.09 crores per match for the broadcasting rights. This roughly comes to Rs 951 crore over the course of their partnership. 

The Reliance-backed brand also shelled out Rs 20,500 crore to earn IPL digital rights for the Indian subcontinent. The decision has been confirmed by the secretary of the BCCI, Jay Shetty, through his Twitter account. 

Women’s IPL has new broadcast partner as plans materialise 

Chairman, IPL Governing Council, Mr Arun Singh Dhumal said: “It gives me immense pleasure to welcome Viacom18 as our official digital and television broadcaster for women’s IPL. Viacom18 has committed INR 951 crores, which is a per-match value of INR 7.09 crores for the next 5 years (2023-27).

The faith of all our bidders for this process also testifies that they see value in investing in this property which will only be growing with each passing year. Women’s cricket has shown immense growth in the past few years and our own T20 league, it only solidifies our approach towards women’s cricket and the potential it has for growth in India. I would once again like to congratulate Viacom18 and would also like to thank all our bidders for supporting and showing faith in our prospects.”

The bidding war for the Women’s IPL marks a new era in the development of the sport, and the five franchises will be revealed on January 25. 

Moto G53 and G73 specifications and designs leaked online

Abhishek Jha
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Moto G53 and G73 specifications and designs leaked online

On the upcoming Moto G53 and G73, The Tech Outlook provided a thorough leak. Since the G53 is already available in China, we are referring to the international variants.

In any case, the Moto G73 shares the same design and will be constructed of plastic as the Moto G72. The renderings’ depicted colour is Meteorite Gray.

Moto G53
Credit: The Tech Outlook

The hardware of the Moto G53 includes a 6.5-inch, 120Hz, IPS LCD panel with a resolution of 1080p x 2400px. The device will be powered by a MediaTek Dimensity 930 SoC, along with 6 or 8GB of RAM and up to 256GB of extensible internal storage.

The back cameras consist of two 50MP, f/1.8 primary cameras, and an 8MP, f/2.2 ultrawide camera. The 16MP, f/2.4 aperture selfie camera has.

The lights will stay on thanks to a 5,000 mAh battery that can handle 30W TurboPower charging. More significantly, both gadgets come pre-installed with Android 13 out of the box.

Moto G53
Credit: The Tech Outlook

A Snapdragon 480+ SoC, which is still sufficient to operate the 6.5-inch, 1600 x 720px IPS LCD panel at 120Hz, is what the less expensive Motorola G53 opts for instead of using a similar design language. The maximum available memory and storage are 6GB and 128GB, respectively. 4GB/64GB is the minimum setup.

A 50MP, f/1.8 primary camera and a 2MP macro unit make up the back camera arrangement, while an 8MP, f/2.0 camera is mounted on the front.

The same 5,000 mAh cell would be used to power the devices, allowing for less-than-ideal 10W charging.

Moto G53
Credit: The Tech Outlook

The press photos indicate that both phones have stereo speakers and a sophisticated gaming mode. Even the G73’s audio features Dolby Atmos.

This information, which is intriguing, contradicts the Moto G53 report we published last month. As the article suggests an impending Indian debut, something tells us we won’t be speculating for very long.

Anthony Elanga in talks with Borussia Dortmund over loan move

Arsh Das
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Anthony Elanga in talks with Borussia Dortmund over loan move

Borussia Dortmund are exploring a loan move for Manchester United winger Anthony Elanga. The youngster was a regular under former manager Ralf Rangnick, but has found playing time hard to come by under Erik Ten Hag. 

With Marcus Rashford and Antony the two trusted wingers in the squad, there has been little room for Elanga to break through. The rise of Alejandro Garnacho has made it even more difficult for him to get minutes in rotation, and a loan move away seems like the best option for him right now. 

Anthony Elanga linked with move away from Manchester United 

Everton are among the other clubs keeping tabs on the situation, and could snap up the United academy graduate on loan. 

Since making it to the first team, Anthony Elanga has managed 47 appearances for the first team. He has contributed to seven goals, and has earned a reputation as a prospect with a bright future. He has also earned a call-up to the Swedish national team, earning seven caps so far.

Dortmund have a reputation for developing talented wingers who have earned big-money moves later on. Jadon Sancho, currently playing for United, is one of those who have taken the same arc. But, Elanga could play with former youth player James Garner at Everton if a move to Goodison Park seems better for him. 

Nothing has been finalised as of yet, and the decision is up to Manchester United. 

OPPO Reno 8T price with launch and specifications leaked

Abhishek Jha
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OPPO Reno 8T price with launch and specifications leaked

The next few weeks in India will be very busy for OPPO. Later this year, a large number of new handsets will be released in India by the Chinese smartphone giant. The A78 5G, a mid-range 5G smartphone, will be released, and OPPO has already confirmed this. In India, more products from the brand will shortly be released.

It has been informed about the next OPPO smartphones’ India launch schedule. The business plans to introduce a number of smartphones, including the OPPO Reno 8T, F23, and Reno 10 series.

Exclusive tipper Mukul Sharma, also known as Stufflistings, provided the information. The tipper also disclosed several smartphone models’ prices.

OPPO Reno 8T specs

Later this year in India, the OPPO Reno 8T will become the brand’s third premium smartphone, joining the Reno 8 and Reno 8 Pro. According to Sharma, the Reno 8T India launch event would take in the first week of February.

OPPO Reno 8T

The precise launch date was withheld by the tipper. Sharma did, however, provide information about the Reno 8T’s RAM, storage, and price. According to the insider, the phone would ship with 8GB of RAM and 256GB of internal storage. The cost in India will be around Rs 32,000.

A Snapdragon 695 SoC is reportedly found within the Reno 8T. It probably supports 67W quick charging as well. 

OPPO Reno 8T

The Reno 9 series will not debut in India, Sharma further said. The business will instead introduce the Reno 10 series in India rather than skip the series. The Reno 10 series will replace the current Reno 8 series throughout the nation. In April or May 2023, according to Sharma, India will host the Reno 10 series India premiere ceremony.

Jhon Duran to join Aston Villa for £15 million

Arsh Das
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Jhon Duran to join Aston Villa for £15 million

Aston Villa have confirmed the signing of highly-rated youngster Jhon Duran on a permanent deal from MLS club Chicago Fire. They will be paying a sum worth £15 million for the 19-year-old, who is expected to complete the first part of the medical assessment in his native Colombia. 

He will soon make the trip to England to complete the other formalities and be officially presented as a new player for the Midlands club. Unai Emery will be able to count on him alongside Ollie Watkins and Danny Ings as the strikers in the team. 

Jhon Duran to join Aston Villa on a permanent deal 

“Aston Villa can confirm that an agreement has been reached with Chicago Fire for the permanent transfer of 19-year-old striker, Jhon Duran. The deal is subject to the player passing a medical, agreeing personal terms and obtaining the necessary work visa,” the official statement read. 

According to Fabrizio Romano, personal terms over a long-term contract have been agreed between the player and the club. And it seems only a matter of time before he is seen wearing the Claret shirt. 

During his early teenage days at Envigado, he was a powerful winger. And he has since been transformed into a centre-forward during his time with Chicago Fire. 

Liverpool and Chelsea were the two other clubs keen on signing him. But, Aston Villa have won the race and will soon reveal him as a new transfer arrival for January. 

Apple to bid for English Premier League!

Ishika Setia
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Apple to bid for English Premier League!

Apple is getting ready to submit a bid for the privilege of streaming the English Premier League in the UK. The British tabloid asserts that the tech giant is eager to expand its sports coverage by expanding on the ten-year deal it just obtained to begin exclusively streaming Major League Soccer through Apple TV+ starting next month, without identifying any of its sources. Around 250 million USD, or 1.08 billion RM annually, could be spent on the deal by the internet giant.

According to the source, Apple would move up to the fourth-largest contender for the domestic broadcasting rights to top-flight soccer, or football as it is more often known in the UK. That would probably result in a significant increase in the domestic EPL rights’ present worth of £5.1 billion or $6.23 billion, which is based on a 3-year renewal cycle. Later this year, tender rights will be renewed, and the current three-year period’s rights will terminate in 2025.

Apple to bid for English Premier League!

Other major North American sports leagues, such as the National Football League (NFL) and Major League Baseball (MLB), were also sought after by Apple in the past. In reality, the firm and the latter were in advanced negotiations for Sunday Ticket, but YouTube finally won the contract.

Amazon Prime Video, BT Sport, and Sky Sports have engaged in bidding wars in recent years, with Sky Sports frequently being the main player. Apple would not be able to match the exclusivity agreement the firm successfully negotiated with Major League Soccer because of package restrictions, which ensure that no other broadcaster will be granted access to all English Premier League games.

3 40 Apple to bid for English Premier League!

In related news, “Super League: The War for Football,” a documentary series about the failed attempt to create a separate European league that would pit the sport’s top clubs against one another, made its debut on Apple TV+.

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