Nothing (https://nothing.tech/), the London-based consumer technology company, has been recognized as India’s fastest-growing smartphone brand for the second quarter of 2026. The company recorded a 105% year-on-year growth during the period, according to the Q2 2026 India Smartphone Shipment Tracker released by Counterpoint Research.
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Nothing: Updates
This marks the ninth instance in the past ten consecutive quarters that Nothing has achieved this growth distinction within the Indian market. The expansion is attributed to consistent consumer demand for its Phone (4a) Series and enhanced brand visibility through its title sponsorship of Royal Challengers Bengaluru (RCB) during the Indian Premier League (IPL).
The growth trajectory comes amid an industry landscape marked by rising memory costs and increasing pricing pressures. Nothing’s strategy has centered on integrating distinctive design with its Nothing OS and AI-powered experiences.
Further reinforcing its market position, the recently launched Phone (4b) emerged as the highest-selling smartphone in the ₹30,000+ segment on Flipkart during its initial day of sales. Additionally, the limited-edition Phone (4b) RCB Edition sold out within two hours, with consumer queues reported outside the Nothing Store in Bengaluru.
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