Nothing

Nothing Just Killed Its Own Budget Phone — And Told Everyone Exactly Why

Most companies bury a cancelled product behind vague corporate language about "evolving priorities." Nothing did the opposite. Co-founder Akis Evangelidis took to X and bluntly told fans the next CMF…

June 22, 2026
3 min read

Most companies bury a cancelled product behind vague corporate language about “evolving priorities.” Nothing did the opposite. Co-founder Akis Evangelidis took to X and bluntly told fans the next CMF Phone isn’t happening this year, naming the exact culprit: a memory chip crisis that’s made budget smartphones almost impossible to build profitably.

Nothing Just Killed Its Own Budget Phone: What’s Actually Happening

DetailStatus
New CMF Phone in 2026Cancelled
CMF Phone 2 ProRemoved from Nothing’s website, long out of stock
Reason givenDRAM/NAND prices make a “meaningful upgrade” unaffordable
Other CMF products in 2026Still planned, including new categories
Nothing-branded phonesUnaffected — different pricing tier

The Number That Explains Everything

Evangelidis didn’t hide behind vague language about “market conditions” — he put an actual figure on it. Rebuilding the CMF Phone 2 Pro with identical specs at today’s component prices would cost somewhere between $360 and $420, nearly double its original $230 launch price. For a sub-brand whose entire identity is built around aggressive value, that math simply doesn’t work.

Nothing
Then vs. NowCMF Phone 2 Pro
Original launch price (2025)~$230 / ₹18,999
Cost to rebuild today$360–$420
Price increaseRoughly 50-80%
Memory’s share of total hardware costNow 50%+ (up from 10-15% historically)

Why Memory Suddenly Got So Expensive

The short version: AI data centers are eating the world’s memory supply. DRAM and NAND prices have surged largely because chipmakers are redirecting production capacity toward high-bandwidth memory for AI servers, leaving consumer electronics fighting over what’s left. Nothing CEO Carl Pei underlined just how dramatic that shift has been, noting that memory has overtaken both the processor and the display to become the single most expensive component in a modern smartphone build.

This isn’t a Nothing-specific problem either — it’s the same pressure we’ve tracked squeezing mid-range OLED phones across the broader Android market, and even Apple hasn’t been spared, with budget Mac hardware getting pricier for identical reasons.

What This Means If You Were Waiting for a CMF Phone

There’s no real alternative right now. Competing budget lines from Xiaomi, Realme, and Poco face the exact same memory cost pressures, so don’t expect a cheaper rival to swoop in and fill the gap. If you need a budget Android phone today, the existing CMF Phone 2 Pro — while increasingly hard to find in stock — remains a reasonable pick, alongside Nothing’s own slightly pricier lineup. The recently launched Nothing Phone 4a at ₹31,999 sits in a different tier, but it’s worth a look if your budget has any flexibility, since Nothing’s main phone line has more room to absorb rising costs than CMF ever did.

The Bottom Line

This cancellation says less about Nothing’s ambition and more about how broken the global memory supply chain has become. A company choosing not to ship a worse-value product, rather than quietly raising the price and hoping nobody notices, is a genuinely unusual level of transparency for the industry. The bigger worry is what it signals: if even an established budget player can’t make the math work, expect more shelved products — not just delayed ones — across the affordable smartphone category before this memory crunch eases.

Sources: TechSpot; Gizmochina, citing Akis Evangelidis’s official statement on X.

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